November 11th, evening.
Huang Guangyu ended up running between different banks all day.
No grains were harvested.
Bank of China and ICBC are the two banks that Gome cooperates with the most, but because he knows Fang Zhuo's relationship with these two banks, he has made sufficient psychological expectations.
However, other banks actually said the same thing, which made Huang Guangyu feel very uncomfortable.
According to a bank friend with good connections, one reason is that there is unfavorable news circulating in the market about Gome, and the other reason is that there was a case involving funds last year that caused banks in the wave of listings to raise their risk management standards.
How come the market is suddenly full of unfavorable rumors about Gome?
Huang Guangyu knew who was behind it without even thinking.
The biggest culprit is definitely Fang Zhuo, and most of the competitors in the industry are also adding fuel to the fire.
As for the Puma case, the actual accuser returned to China and surrendered...
It can only be said that when people are unlucky, they can't even drink cold water without stopping their teeth.
I won't come back sooner or later, but I will come back at this time.
Huang Guangyu sat in the car and sighed quietly when he thought of this.
Huang Xiuhong on the side was also upset because of today's bad news. When she heard her brother's rare sigh, she immediately came back to her senses and said angrily: "In the past, this was good and that was good, but now there is some bad news, this rejection, that
not see!"
Huang Guangyu didn't have any resentment about this, saying: "Banks are like rabbits when it comes to funds, let alone an opponent who can influence public opinion."
From yesterday when Huang Xiuhong received the bad news from the capital chain to today when she saw that her visit was fruitless, her hatred towards Fang Zhuo increased a few levels, but the pressure she felt from Fang Heizi also increased exponentially.
She felt as if Gome was being strangled by a rope and it was tightening little by little, and she was also oppressed so hard that she couldn't breathe.
"Brother, what should we do now? Today's stock price fell 8%."
Although the bad news has not been officially announced, Gome's stock price has fallen in response, and the situation is not uneasy.
Huang Guangyu remained silent.
Huang Xiuhong waited for a while and then suggested: "How about we ask fellow villagers to borrow some funds first? It will definitely take time to implement the 'trading method'."
Huang Guangyu remained silent.
"We can find Zhu Mengyi. He will definitely have enough funds and will definitely be willing to lend a helping hand." Huang Xiuhong said more specifically.
"I'm afraid the capital chain of real estate will not be particularly loose." Huang Guangyu finally spoke, saying this first, and then slowly said, "Asking for help at this time, do you think Fang Zhuo is a greater threat to us or a friend?
?”
"Of course it's Fang..." Huang Xiuhong suddenly stopped mid-sentence.
Gome's capital chain may not be as simple as borrowing funds. Now, whether it is asking for help from friends or inviting a wolf into the house, I am afraid it really needs to be carefully screened.
Seeing his sister's ugly face, Huang Guangyu lit a cigarette, took two deep puffs, and said calmly: "You have to find friends and fellow villagers for help, but not now. Only by having value and strength can you have sincere friends."
He continued: "Gome's business must be stabilized first, there must be no internal chaos, and the stock price must also be stabilized."
Huang Xiuhong asked: "Should our promotional activities at the end of the month be more powerful?"
Huang Guangyu glanced at his sister and objected: "No, the promotion is cancelled. Gome should not focus on Tesco now, just focus on Suning and others. If they have promotions, we will have promotions. If they don't offer discounts, we will not offer discounts either."
From now on, Gome's focus will return to traditional areas and consolidate its position in the home appliance chain market.
Huang Xiuhong understood what her brother meant, but regarding the support of the stock price...
"Appropriate asset injection." Huang Guangyu flicked off the cigarette ashes and exhaled.
Huang Xiuhong pursed her lips and said nothing.
…
11th, 8pm, Beijing International Trade Center.
Liu Suyi of Yongke Real Estate was summoned by his boss and flew from Shanghai to Beijing.
He was very happy that Mr. Fang could think of him, and he was also very happy that this time it was probably the real estate industry's turn to be productive.
During this period, although Yongke Real Estate did not achieve much, good news from the boss continued.
One of the reasons why Yongke Real Estate can be called the "Tiger of East China" is that it steals food from the Li family's mouth. This time it has another conflict with the Li family. Although it is not in the real estate field, according to Liu Suyi's general understanding of the other party, Yongke Real Estate is in conflict with the Li family.
I am afraid that real estate will be able to obtain more development rights.
In addition, once Mr. Fang becomes a director of Bank of China and ICBC, Yongke Real Estate's capital chain will inevitably operate more smoothly.
Liu Suyi believes that even if Mr. Fang does not specifically talk to the bank about this matter, the bank will be able to deal with it better. This is an advantage.
Before flying from Shanghai, he also dealt with the matters that Mr. Fang had previously explained.
The last time there were rumors and slanders involving Mr. Dahuang, Mr. Fang was quite troubled by this. Liu Suyi was asked to help clear his name. Although the effect was not good, he kept trying.
This time, public opinion spread wildly that Mr. Fang had resorted to various means to steal Li Fund's share, and some of his reputations were not very good.
Liu Suyi even talked about this matter at the wine shop before taking the plane.
He spontaneously defended Mr. Fang, saying that the cooperation between MIGA Fund and Bank of China was purely a procedural cooperation and did not involve any fight for love.
pity……
No one believes this.
Liu Suyi had no choice but to pack his bags with regret, thinking that he was really not good at lying, and hurriedly came to the capital to see Mr. Fang.
"Mr. Liu, you have to carefully discuss Yongke Real Estate's northward development strategy."
"In the field of real estate, you should communicate more with your seniors."
Fang Zhuo was sitting in the living room of the suite, chatting with Liu Suyi who came over about Yongke Real Estate.
Liu Suyi nodded carefully and understood the spirit: "Yongke Real Estate will communicate more with the seniors of Changshi."
Fang Zhuoxu clicked twice, but did not criticize the words. He just said: "Communication must be within the allowed range. Oh yes, Mr. Wang from Wanda wants to make an appointment with me to discuss cooperation. Since you arrived early, what about professional matters?"
I’ll leave it to you.”
"Wanda?" Liu Suyi was a little surprised.
"Wanda wanted to discuss commercial real estate cooperation with Gome before, but I'm afraid we can't continue now." Fang Zhuo said lightly, "I was surprised that he turned around and came to me."
Liu Suyi thought for a while and said, "Maybe it's because our Zhuyuan business development in Shanghai is very good."
Commercial real estate is a field that has a lot of reputation.
This is the first time Yongke Real Estate has done this in Shanghai, but its partner Bailian Group is very skilled, so it has learned and absorbed a lot of experience.
Fang Zhuo said "Yeah": "Let's talk about it. Don't be stubborn. If you can cooperate, just cooperate. If it doesn't work, don't force it."
Liu Suyi nodded and said: "Understood."
Fang Zhuo took two sips of tea and then said: "Yongke Real Estate can find friends in the capital, and maybe it can acquire a batch of land from American real estate through third-party cooperation. You can figure it out in this regard."
The Gome Group also has real estate development interests and has tried to enter the Shencheng market before.
Liu Suyi blocked him that time, but was slightly criticized by Mr. Fang. This time he came to the capital and heard different orders.
He then thought about it and agreed.
"Mr. Fang, does Gome want to sell land?" Liu Suyi asked.
"It's possible, it's just my guess." Fang Zhuo replied.
This is one of his guesses about Dahuang's general movements.
Gome Electrical Appliances is the core business of the Gome Group. When this field is tight, it must find ways to withdraw funds. If the land hoarded by its subsidiaries cannot be developed, it is better to sell it in exchange for money.
Fang Zhuo observed the situation after Mr. Dahuang's incident.
To this day, I understand everything from the cause of his accident to his reappearance, as well as the assets and business of the Gome Department. I have also almost figured out the means of making a fortune and the people he later befriended.
Therefore, there is no longer much concern.
Of course, although the competition against Gome has more levels, it is still relatively formal.
But Rhubarb doesn’t have many cards in his hand.
Liu Suyi realized later that he didn't know the news from the capital. He only knew that his boss was shorting Gome's stock price and asked: "Mr. Fang, I see that Gome has fallen a lot today. Can Gome release any good news to support it?"
"The level of Gome's stock price is not that important." Fang Zhuo said with a smile, "The support will definitely support it. This is good news... maybe we should start with Gome's unlisted stores."
Liu Suyi was surprised: "Unlisted store?"
"The listed company is Gome Electrical Appliances. If we want to support the stock price, it will be easier to run on the capital chain by carrying out promotional activities at this time." Fang Zhuo replied casually, "Huang Guangyu also holds a number of unlisted company stores. If these assets are injected into the listing,
The company will surely be stable."
Liu Suyi thought about it, Gome has listed stores and unlisted stores, which makes it easier to operate funds, but Mr. Fang said that the latter should be injected into the former. Has Gome already reached this point?
Fang Zhuo saw the confusion on Liu Suyi's face and did not explain the matter out loud.
In fact, Gome's unlisted stores occupy a considerable part of its assets. According to current estimates, unlisted stores delay supplier payments more than listed stores, and the scale may be as high as billions or even tens of billions.
But procrastination is procrastination, and it has high value in itself.
Fang Zhuo was very familiar with the subsequent battle for control of Gome. Shencheng's Yongle Electric Appliances was acquired, and the leader Chen Xiao joined Gome. After Huang Guangyu's accident, he wanted to fight for control and was close to success.
In the end, the success fell short because Huang Guangyu relented and was willing to inject unlisted stores into the company's assets in exchange for the betrayal of institutional shareholders at the time.
The result was that the Huang family retained control and Chen Xiao was eliminated.
It can be said that Gome’s unlisted stores are at the bottom of the box.
Fang Zhuo doesn't quite believe how much funds Huang Guangyu and Gome can attract at this time, because the scale required by Gome to develop and ease capital liquidity is not a small number.
Then, his choice space is very small.
But even so, it will not be easy for Gome to get out of the predicament it faces.
Since there is competition, Fang Zhuo has enough patience and determination to try the quality of Gome. If Tesco cannot even climb this mountain, how can it compete in the more competitive e-commerce field?
"Mr. Liu, just do your real estate business well." Fang Zhuo shook his head and did not intend to talk more about Gome.
Liu Suyi nodded seriously, yes, as long as you do your job well, it will be a useful knife in Mr. Fang's hand.
He didn't make any excited statement, knowing that Mr. Fang didn't like it, but simply reported on the work of Yongke Real Estate, and as expected he got Mr. Fang's nod of approval.
However, when he returned to the room in the evening, Liu Suyi had a little understanding of the recent situation in Gome and saw the latest relevant news.
At 8 o'clock in the evening, a Gome supplier accepted an interview with China Securities Journal and Sohu Finance, accusing Gome of not paying its dues and deciding to terminate cooperation with it.
this……
Even Liu Suyi felt that this was extremely cruel and added insult to injury.
It was as this interview was widely circulated that the onlookers watching the competition between Mr. Fang and Mr. Huang realized deeply that since Mr. Fang took action, he would never show mercy.
Suppliers who were initially driven to cut off supply are now turning their guns around. This is just a small gift mixed in with various tactics.
The wind of November blows into the home appliance chain industry. It is really like an autumn wind sweeping away the fallen leaves and changing the world.
…
Tesco’s Double Eleven promotion lasts for three days.
While Gome is suffering from multiple blows, industry insiders are analyzing Mr. Fang’s methods, and onlookers are getting excited, many ordinary consumers don’t care so much. They are not interested in Fang and Huang Zhizheng because they are attracted by Tesco’s propaganda.
Attracted.
Gree air conditioners, Meiling TVs, Sony cameras, discounted books, all kinds of products are really discounted.
The products are dazzling, and the promotion method is simple and direct, with prices ranging from 1000-200, 500-100... Although not all products are universal, most of the final prices are lower than the market price.
In particular, computer machines and accessories that were heavily overpriced and opaque in the past can often be purchased hundreds of dollars cheaper.
Someone posted on the BBS forum and asked: "Why is this Sony camera so cheap? It can't be fake, right? It's hundreds of dollars cheaper all of a sudden!"
Someone replied below: "You think you are going to Zhongguancun? This is a regular price and there are promotional discounts. Also, Mr. Fang is said to be some kind of director of Sony. This means he helps sell goods, and both parties have achievements."
The man continued to ask: "What about the TV? Why is the TV so cheap?"
"As the generation changes, there are more and more LCD TVs, and the price of these TVs will definitely plummet. However, Tesco's products are jumping again and again, so it's definitely not a loss if you buy them."
"I just don't know how the logistics and delivery are going to be. Although it claims to have a warranty and after-sales service, I don't know how well it will be implemented."
Some people in the forum expressed concerns. After all, the prices of electrical appliances and electronic products on Tesco are relatively high. Don’t lose your principal because of discounts.
On the contrary, the poster was very optimistic: "This website is run by the richest man in the Mainland. Since he dares to do after-sales service, it will definitely not be any worse. Let me give it a try. Can't it also pick up the goods by itself? I will go directly to your door to get it!"
The discussion in the BBS forum was very lively, and the Sina blog also posted a story written by a lucky person who successfully grabbed a house and contacted the staff. He grabbed a house at a 30% discount. He really got it and started to go through the process.
Soon, such a blog became one of the most viewed contents of the day on Sina Blog.
…
Change first and then change.
This chapter has been completed!