When Fang Zhuo, Qiu Ciyun, and Xiong Xiaoge visited Peking University, they were received by the vice president, director of the school office and other leaders.
Among the group of them, only Xiong Xiaoge, who had nothing serious to do, knew the school leaders, so they had to introduce each other with pleasantries, but Fang Zhuogao took a look at him. Otherwise, he was an old Xiong. He was old enough and had deep connections.
Fang Zhuo and the vice president walked in the middle, and the director of the school office next to him spoke out to introduce the relevant professional situation of Qiu Ciyun's scholarship on behalf of Bingxin this time.
A group of people walked around and felt the campus atmosphere of the highest university in the country.
Regardless of the number of people and the presence of leaders, there is not much that seems strange about the students passing by on campus.
Xiong Xiaoge said something nice at this time: "This is not the first time I have come to Peking University, but every time I come, I feel that the atmosphere of dedicated learning in the school is very good. Just for a while, I heard from the students passing by
I’ve heard a lot of discussions about professional terms that I don’t understand.”
By the tree-lined lake, in the corridors, there are groups of small and large, chatting and laughing.
The intrusion of a group of people seemed to cause no disturbance at all.
Fang Zhuo and Qiu Ciyun both nodded.
School leaders also feel quite proud.
However, just when they were about to enter the office, ripples still appeared like a stone thrown into a lake. Several students showed surprise and surprise, and some clearly walked over and then turned around to follow.
.
Fang Zhuo and Qiu Ciyun turned a blind eye to this, while Xiong Xiaoge chatted about the scholarship topic with interest.
While the school leaders were chatting along, they were muttering to themselves, what happened today?
When they sat in the office, chatting happily about professional construction, social pillars, and academic development, an uninvited guest came to visit with a knock on the door.
Associate Professor Li Zhimin from Guanghua School of Management.
"Professor Li, what are you doing?" The director of the school office looked at the arrogant associate professor and was quite puzzled.
While apologizing, Li Zhimin shook hands with the donor eagerly: "Leaders, I'm not being presumptuous, but I heard from the students that President Fang is here, and I have to come and thank you."
The director introduced everyone: "Mr. Fang, Mr. Qiu, Mr. Xiong, this is Professor Li Zhimin."
Fang Zhuo let go of his hand and said with a smile: "So this is Professor Li. Professor Li and I have been acquainted on the phone. We just met in person today. It's a pleasure to meet you."
Li Zhimin once asked for Mr. Fang’s phone number from a friend and invited him to come to school to explain business cases. After being declined, he received a promised scholarship of one million yuan.
When he heard that Mr. Fang was coming to Peking University today, he immediately became excited.
First, because Li Zhimin really recognized Mr. Fang’s business ability and had explained what he knew many times in class.
Secondly, the scholarship has not been implemented yet.
The two of them had never met in person, and just one phone call required a million dollars in sponsorship. Because of this pride, he was embarrassed to call Mr. Fang's assistant to urge him, but today's opportunity was really good.
It's not an unwarranted intrusion, there is a connection between them.
The atmosphere in the office became more lively.
Soon, everyone got up and went out again to complete the scholarship establishment procedures and take photos.
"Mr. Fang, to be honest, I often mention you in class, and the students have long been looking forward to your arrival. Everyone wants to hear Mr. Fang's views on commercial projects with their own ears."
Li Zhimin took a group photo and revisited the old matter of the phone invitation.
Fang Zhuo refused again and again: "No, no, Professor Li, I am a clumsy person and have stage fright. It's better to be prepared. Wouldn't it make me look embarrassed if I came on stage temporarily? Professor Li, next time, next time."
Xiong Xiaoge and Qiu Ciyun looked at each other and nodded happily against their will.
The school leaders also thought that this was the case and gave some advice.
It’s hard to mention Li Zhimin again.
But after a while, a student from the business school happened to pass by and saw the leader, teachers, Mr. Fang and others. He politely and sincerely came forward to say hello, and rather enthusiastically invited the famous Mr. Fang to come and teach everyone in the afternoon.
One student is like this, two students are like this, and three students are like this.
Fang Zhuo couldn't help laughing at Professor Li's style.
Seeing that Mr. Fang was not disgusted, Li Zhimin took advantage of the situation and said again: "Mr. Fang, I usually like to talk about Sina and Yike in class. Today, I was sitting in the office and saw Mr. Fang's classmates on campus jumping for joy. Come and tell me the news."
He took two steps and finally said: "This is a rare opportunity, Mr. Fang. I have arranged the afternoon classes before I came here. You can give us a few words."
Seeing that the associate professor was so attentive and Mr. Fang was hesitating again, the vice-principal changed his position and said with a smile: "Mr. Fang, the teachers and students are very kind. Today's scholarship is designed for them. You come on stage and have a casual chat. It is a mutual understanding." "
It's quite gracious indeed.
This professor's style is also somewhat beyond Fang Zhuo's expectations. In that case, let's talk about it.
Fang Zhuo agreed, and Li Zhimin smiled happily.
There was no drinking during lunch time. When Fang Zhuo came to the school, he didn't want everyone to get drunk, so he left the topic to Qiu Ciyun to talk about domestic semiconductors.
Mr. Qiu is not a particularly sociable person, but he is the backbone of SMIC who came to the mainland with Zhang Rujing to build SMIC. He only tells the difficulties he has experienced in SMIC and Bingxin, which is enough to make several The school leaders heard the twists and turns and were moved.
Even Li Zhimin changed his mind after hearing this, and said on the way to class with Mr. Fang: "Mr. Fang, why don't you come on stage and talk to us about the ice core you made?"
He had barely talked about ice cores in class in the past.
"It's a long story about the ice core. It won't be too late to tell you when it is successful." Fang Zhuo said with a smile, "Today's time is limited, so I will just talk casually. I don't know what you want to hear."
I want to hear the insider gossip, I want to hear how you got Duan Yongji out of Sina, I want to hear about the abnormal stock price fluctuations after Yike went public, I want to hear how Changhong suddenly became so close to you, I want to hear about Shencheng Henglong Street...
Li Zhimin resisted the urge to offend and nodded: "No matter what Mr. Fang says, I believe they can gain something."
Class time has arrived.
Fang Zhuo just wanted to follow him in but was stopped again.
"Mr. Fang, we have an entrance ceremony here. Can you wait a moment and I'll invite you in." Li Zhimin made a small request.
Fang Zhuo didn't know what the associate professor was doing, but he was already here, so it didn't matter.
The door of the multimedia classroom is not closed tightly.
Soon, he heard Professor Li's opening remarks and then mentioned inviting himself as a guest.
However, what puzzled Fang Zhuo was that the reaction in the classroom was to burst into laughter.
He motioned to his assistant, who had only one assistant with him today, to stay outside, adjusted his clothes a little, opened the door and walked in.
The laughter in the classroom stopped abruptly.
A group of students saw the person coming, and it was none other than President Fang, who was handsome and elegant.
After a brief period of shock, the classroom burst into particularly warm applause.
Fang Zhuo felt that this seemed to be the warmest welcome applause he had ever heard.
He couldn't help but be a little surprised.
Fang Zhuo has been busy for a long time, but Fang Zhuo has tried his best to avoid exposure in public places, either for internal meetings of the company or negotiations with partners. Standing on the campus podium today to receive a warm welcome, it is really special.
Flavor.
"Hello everyone, my name is Fang Zhuo."
"The applause was very warm, so warm that I was a little confused."
Fang Zhuo truthfully stated his feelings, and in a blink of an eye he saw a student in the audience smiling. He probably guessed that Professor Li had teased him in class in the past.
He continued: "Professor Li asked me to talk a few words today. There is no draft, and I don't know what to say. I just observed it outside and when I came in. Our classroom does not seem to have air conditioning. It is good to have heating in winter."
,Isn’t it hot in summer?”
Just when everyone thought Mr. Fang was going to donate generously, they heard him say: "The Double Eleven event of Tesco ended yesterday. As a boss, since I am here, I can't come empty-handed. I will give you a discount on buying Gree air conditioners later."
Vouchers are distributed to everyone.”
Li Zhimin was dumbfounded.
A student in the front row boldly expressed surprise: "Mr. Fang, I thought you were going to send us off directly."
Fang Zhuo smiled slightly and explained patiently: "That's it. Everyone here today should be studying in business schools. I guess there may be many people who have never tried online shopping. After all, e-commerce is just a type of business."
"However, the concept of e-commerce has been very popular in the past two years. I think it is necessary for everyone to experience its model for themselves, instead of just hearing about project frameworks and industry trends from teachers."
"Whether it's business or business, returning to nature, the most important thing is the consumer experience, you feel it this time."
Fang Zhuo's eloquent explanation made everyone feel that it made sense.
Li Zhimin was absolutely sure that Mr. Fang was by no means the kind of person he said he was, a clumsy talker who would make a fool of himself without preparation.
"Since we talked about Tesco, let's talk about it. Yesterday, I and Mr. Xiong Xiaoge, an investor in Tesco and a friend who I respect very much, talked about Tesco's Double Eleven.
Performance." Fang Zhuo picked it up at his fingertips.
He talked about Lao Xiong’s experience of picking up goods from offline stores.
The students listened very carefully. Firstly, Mr. Fang’s description was not urgent and slow. Secondly, they did not expect that someone like Xiong Xiaoge would go to the offline experience specifically.
Fang Zhuo said with a smile: "The intern manager Wang Yanchun talked about the corporate culture of 'everything is customer-oriented', but I can see that Mr. Xiong was a little disapproving of this, including the competition between Tesco and Dangdang last time.
There are similar operations.”
"You may think that it is more fun to buy goods from competitors, but our main purpose is to meet the needs of our customers."
"There is no need to deny that the Internet is developing faster abroad now. Many domestic companies are learning from foreign countries, and the same is true for Tesco."
“Last year I visited Amazon and met its founder Bezos.”
Fang Zhuo slowed down his speech: "He and I talked about an interesting setting. They set up a special seat for consumers in their conference room. When there is any disagreement in the company, then assume
There's an ordinary consumer sitting there."
"How do consumers choose? An ordinary consumer doesn't care about your company's profits, costs, and strategies. He only cares about one thing: whether your decision is beneficial to him or not."
"I find this setup within Amazon very interesting."
Fang Zhuo took a sip of water and said with a smile: "The interesting thing is that as the head of the company, when I hear Bezos talking like this, I will wonder in my heart, is this seat and chair just a formality?"
Many students nodded, they also felt similar.
Fang Zhuo continued: "I have also discussed with people in the company. They are all very smart people. They said that we should really put consumers first and just keep them in mind directly and intangibly. Why do we have to use a formality?
.”
“But aren’t people in the Amazon smart?”
"Later, we invited a team of former Amazon warehousing experts. I had a chat with him and we talked about this. He talked about this seat and said that he had experienced senior executives arguing and even voting was split evenly."
"In the end, the fixed imaginary consumers will vote. Even executives with opposite opinions have to admit that consumers will vote for the other party and they will not care about the increase in costs."
"So, a decision that benefits consumers passed."
Fang Zhuo thought deeply and said: "This matter is very inspiring to me. To truly put consumers first and implement this knowledge effectively may increase the company's costs in the short term, but it will also bring long-term benefits."
Benefit."
“E-commerce’s cross-selling of goods, E-commerce’s efforts to persuade manufacturers to conduct unified after-sales processing, has greatly reduced product profits, and E-commerce is working hard to improve its logistics system. These are all costs that can be passed on to other parties. .”
“Yigou doesn’t have to do it.”
"However, if there were an ordinary consumer sitting in our conference room, he would be excited to say, Mr. Fang, do it, do it quickly, I want high-quality, low-priced products with after-sales guarantee."
Fang Zhuo spread his hands: "So, this is the direction of Tesco's efforts and the corporate culture that I hope Tesco can have. The interests of consumers are destined to become the long-term interests of a company."
There was applause in the multimedia classroom. The logics of Mr. Fang and Tesco are consistent, and judging from Tesco's current actions, they are indeed getting closer.
One student asked a question: "Mr. Fang, if Amazon pays so much attention to user needs, why is it so tepid in China?"
"It values the needs of American users, but not necessarily domestic users. It values domestic users, but it may not know the real needs of domestic users. It knows the needs of domestic users, but it may not have the power to implement the company's competitive strategy." Fang Zhuo said with a smile, "Business Competition is multi-faceted, and foreign giants will always face the problem of localization, which is the biggest advantage of our domestic companies."
"For example, Taobao is suppressing eBay. The latter's servers were once set up overseas, and the seller's backend was stuck from time to time. Also, eBay is unwilling to cancel the fees it charges sellers. Is it really that little money short?"
"eBay has successively failed to compete with local companies in Japan and China. 'Localization' is just three words. To truly implement it, you have to be low-profile and understand it carefully."
Fang Zhuo talked a lot and felt a little thirsty.
He took two sips of water and said, "I don't have anything to say in a systematic way. Let's just chat casually. If you want to ask anything, just ask it directly."
As soon as these words came out, the atmosphere in the classroom became excited.
A student in the first row asked directly: "Mr. Fang, are you really unable to sell Dangdang's stocks? Why is the conflict between you and Dangdang so sharp?"
Fang Zhuo sighed: "Qingzi, I regard him as a brother, and he as my enemy. I don't understand this matter. It's obvious that he asked me to invest, it's obvious that I gave him the investment, and it's obvious that I want to continue." Invest in him..."
"I can only say that there are dreams in life, and each one should be wonderful."
Another student asked: "Mr. Fang, why did you intend to acquire Sina in the first place?"
"Sina is one of the three major portals, but its founder was kicked out." Fang Zhuo said easily, "The initiator has nothing to do with it, so I just want to try it."
The student then said: "Then you are not afraid of the consequences?"
Li Zhimin frowned and considered whether to remind everyone about the friendliness of the questions.
Fang Zhuo just smiled: "I really haven't thought about this problem, and I haven't heard any similar rumors yet. If you hear about it, you must encourage someone to try it. I am not afraid of discussing with others."
This chapter has been completed!