Chapter 584 Ordering takeout and doing a job
Shanghai is the main station of Hungry Bu, and their business started from this place.
With the first investment in place, their business areas have begun to expand outwards, and the ordering business in Jinling and Hangcheng has gradually matured.
After establishing a business chain in Kyoto, Kuaishou Food directly entered Shanghai. The two most heroic ordering softwares came together in an instant.
Currently in Shanghai, wherever there is a hungry place, there is a fast food restaurant, and if there is a fast food restaurant, there is a hungry place.
The two families were fighting side by side, and the smell of burning money gradually became stronger.
When I’m Hungry, I spent money on backend optimization and technology development. The volume growth rate was not as fast as that of Kuai Dian. In addition, the investment they received in the first round was less than that of Kuai Dian, so it was easy to be
Fast food has opened up the market.
Consumers don't know what's going on, they just feel that today's takeout seems to be much cheaper than yesterday.
At this time, Jiang Qin had already returned to the branch. He was very hungry and quickly ordered a meal. He planned to have takeout for the first meal.
Then he successfully registered as a Hungry Rider...
"This is fucking interesting."
Tan Qing leaned over and took a look: "Boss, are you going deep into the enemy's camp to find out the other party's operating model?
Jiang Qin's mouth twitched: "I just want to order takeout."
"Hey, look, look, you've received an order."
"Good guy, you really don't treat me like an outsider. I just want to order a meal and find a fucking job!"
Jiang Qin exited the food delivery interface, went directly to the homepage and clicked on it, and then entered the quick ordering interface.
How to put it this way, the quick order interface is more intuitive, clearer, and has more categories than Hungry.
After all, their boss Xi Zhongwen has been doing phone ordering for two years, and he is very clear about the pain points of takeaway customers, and this feature is also reflected on their ordering page.
However, in terms of delivery speed, express meals are completely incomparable to Hungry.
Jiang Qin ordered rice when he was hungry, but ordered milk tea when he was hungry. When he was hungry, it was delivered within twenty minutes, but it took almost 45 minutes for the quick meal.
The key problem is that the location of this hotel and the milk tea shop are almost in the same business district, and they are also relatively close to Jiang Qin's location.
Although there are few riders when ordering a quick meal, ten minutes are wasted in taking orders, but it should be within thirty minutes anyway.
That is to say, the order dispatch efficiency, order receiving speed, etc. of quick order food are not as good as those of Hungry Food.
Jiang Qin felt that if he ordered a quick meal, he would suffer a big loss in this place.
“It’s too slow to order food quickly.”
"But cheap."
Jiang Qin opened the chopsticks and handed them to Tan Qing. He also called Ye Ziqing, Guan Shen, Ma Yubao, and Yang Shuai over.
Tan Qing opened the lid and said, "I can't keep up with the speed, so I have to burn money to attract customers."
"Quickly ordering food is coming too fast. They just opened the Kyoto market and they came to grab the territory of hungry people. They must have been deceived by someone with good intentions."
"Boss, weren't you deceived by this?"
Jiang Qin's eyebrows raised: "Nonsense, I don't even know the boss of the quick order restaurant."
Ma Yubao reached out and grabbed a handful of peanuts: "But Feiyu said that you write essays in the dormitory every day to guide the takeout market towards competition and accelerate the growth of the market."
"I write mine, they don't have to believe it!"
"But every article you write will become a headline, so no one will panic after reading it."
"I don't panic after seeing it..."
At this time, Ye Ziqing and Guan Shen looked at each other, and suddenly thought of the early days of Suixin Group, when they rushed to Shanghai in a hurry, and in the end, no one was left behind.
Now that they saw the rush to order food so eagerly and started a scuffle, they immediately had a bad feeling.
“When doing business, isn’t it right to seize the opportunity?”
"That's right, but it must be done in stages."
Jiang Qin looked at Ye Ziqing and Guan Shen: "In the barbaric growth period, most platforms are cultivating the market and cultivating users, but what you cultivate may not be yours. When the market is almost mature, the market and users you cultivate will
, it is likely to be integrated by others."
Guan Shen couldn't help but poke his head forward: "What's the best way to take advantage?"
"Take group shopping as an example. You are the first to provide map services to users, the first to cooperate with third-party payment, and the first to return expired coupons. This may be called a head start."
After Ye Ziqing heard this, his thoughts couldn't help but go back to two years ago.
Although group buying was not well-known at the beginning, it was indeed the most mature group buying platform in China.
If Suixin Tuan hadn’t copied the group model, it might not have been able to survive that long in Shanghai.
At that time, they had always been puzzled by Jiang Qin's reticence. Now they saw that the food delivery industry started like group buying, and they could feel the importance of the layout behind it.
It turns out that among Jiang Qin's level of thinking, those who flooded into the market all became pioneers in making wedding dresses for others.
"How is senior Ziqing's working status?"
"My senior sister has very strong execution ability. In the entire sinking market, the cities she is responsible for are the most efficient."
"Senior Ziqing is not suitable to lead the way, but she is indeed suitable to be an executor."
After having a meal that was neither morning nor afternoon, Jiang Qin and Tan Qing chatted, and then went to Burger King to have a look.
I saw many riders queuing up to get food, and then I called Wei Lanlan.
The eighth batch of strategic partners of Linchuan Business Gang were being selected, and Jiang Qin suggested that she focus on fast food brands such as Burger King and Yangji.
Maybe riding on this trend, many well-known brands can be developed.
For example, what kind of rice, what kind of chicken steak, what kind of breakfast, what kind of steamed buns, although the food delivery industry in later generations has radiated to countless categories, there are always a few brands, which may not have much business offline, but they can dominate online.
In the following days, Jiang Qin stayed at the construction site of the group headquarters.
He Yijun accompanied him personally. While discussing the plan with him based on the existing drawings, he kept a close eye on the steel bars on the construction site.
"Lao He, you are really worthless. Do I need those two steel bars?"
"You don't smoke either?"
Jiang Qin was stunned for a moment: "So?"
He Yijun looked at him expressionlessly: "But when you were drinking tea in my office just now, you took away my lighter."
"..."
It took almost two days to inspect the project site and discuss and modify the drawings.
In the past two days, Jiang Qin almost had takeout, and he felt like he was in the past.
Thinking back to Shen Piao, he also had such a deep love for takeaways...
Of course, Jiang Qin also discovered the shortcomings of the current food delivery industry, such as the estimated delivery time not matching the delivery time, the response speed of after-sales customer service is shockingly slow, and the complaint port always shows network abnormalities.
For the nascent food delivery industry, this should only be considered a minor problem, but it does affect the user experience.
Jiang Qin compiled the results of her experience into a text message and sent it to Sunai, asking her team to pay more attention to the group delivery app and take the best of it and discard the dross.
"Jiang Qin, why does your phone keep ringing?"
"It's okay. If you're hungry, don't let me deliver food again. If you don't, you'll fine me money."
Jiang Qin opened his cell phone and took a look, and found that he was not prompted by the background of Hungry Rider. He refused to take orders many times and was fined 200 yuan.
I haven't done anything, so I'll be fined 200 yuan first. That's interesting.
This is also one of the chaos that has just developed in the food delivery industry. Although the delivery fee for not giving food when you are hungry is really high, this so-called punishment is also very arrogant.
Jiang Qin turned off the background notification and was about to put down his phone when his phone started to tremble.
"Boss, Nuomi.com has started a takeaway business."
"when?"
"Just in the past few days, when Manager Yao of the Kyoto branch was at work today, he suddenly saw their advertisement on the street and called me."
Jiang Qin hummed and put down his phone.
It's so miserable to order a meal quickly. I just ran to Shanghai to beat my hunger, but before I could stand still, Kyoto was stolen.
But this is a good thing, because the war has been ignited, which is beneficial to the growth of the entire industry.
I believe that in the near future, food delivery delivery people will truly become a serious profession, and the number of people will increase dramatically.
If you don’t sign a labor contract and don’t buy insurance, then doesn’t everything belong to me?
But what surprises Jiang Qin the most is that one of the three BAT giants has finally begun to try to enter the market. This is a good sign for rapid development.
Since the end of the group buying war, the fate of each group buying website has been different.
Group-building was crowned king, Laishou fell apart, Dianping clung to its only business area, and Nuomi.com seemed to be the luckiest loser, being fully acquired by Baidu.
To be honest, BAT has been gaining momentum in the past two years, mainly because the industry chain has been established.
E-commerce, payment, finance.
Social, games, entertainment.
Tencent and Alibaba have continued to invest in mergers and acquisitions, expand the ecological chain, and find industry growth points, and the results they have achieved are pretty good.
But Baidu is having a hard time in this regard. Qianqianjingting, PPS, 91 Assistant, Zongheng Literature, all industries occupy a place in their respective fields, but they are becoming more and more obsolete, and they cannot restrain themselves from going downhill.
.
Ultimately, it is because Baidu's monetization capabilities are too poor and its monetization channels are too narrow.
He bought Nuomi.com, which was seriously injured and died, at a low price. In fact, he did not want to give up the huge market in the local life field and wanted to continue to try.
But now, the food delivery industry suddenly became popular, and he began to feel lonely.
Nuomi already has abundant merchant resources. With this channel, they plan to try the takeout industry, and their first stop will be Kyoto.
Baidu is not short of money. Trying a new industry is just a drop in the bucket for him, but if the attempt is successful, the rewards are absolutely endless.
To be honest, among the three BAT companies, who doesn’t feel greedy when seeing group shopping now, and the food delivery industry is an excellent outlet in the O2O field.
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This chapter has been completed!