Chapter 585: War breaks out on the food delivery track
At the end of the year, it snows.
Many large shopping malls are conducting Spring Festival promotions, and in conjunction with the group New Year shopping festival activities, various discounts have been launched to impact sales.
Starting from the 25th of the twelfth lunar month, the daily passenger flow has doubled.
During this period of time, Hungry.com launched a large number of offline advertisements, and with its superior delivery speed, the rush to quick-order meals became untenable.
At this time, the fast-food center returned to Kyoto from Shanghai and strictly guarded Baidu Nuomi's takeout.
And secretly, more investors have begun to contact the entrepreneurs of these food delivery platforms, intending to join this battle.
In August 2009, Alibaba launched a website called Koubei.com.
Later, after investing in the handle, the word-of-mouth project was never continued.
But this time, Boss Ma plans to restart Koubei.com.
Like group buying, Koubei.com is also a group buying platform.
The operating model is to impact sales through group buying, provide large discounts, let consumers get discounts, and allow merchants to make small profits but quick turnover.
However, his business scope is narrower than that of Pin Tuan.
Boss Ma’s move to restart Koubei.com is actually preparation for entering the food delivery industry.
On the third day after the restart of Koubei.com, Koubei takeout was officially launched. Although there was no big fanfare in advertising or recruiting riders, this news still caused a huge shock to the takeout industry.
On the other hand, Baidu also restructured Nuomi.com and provided a large wave of funds.
It is said that after this wave of structural reorganization, Nuomi.com only retained a small number of people from its original group buying business. After all, under the nose of group buying, they did not have much business to do.
So what about the rest of the people? They were all assigned to the takeout business team.
In other words, although Baidu is just trying it out, it is still very serious about it.
And the worst one is the fast food that has gained momentum the fastest.
They went deep into Shanghai, but because the delivery timeliness was too slow and the estimated delivery time was inaccurate, the business fell into a bottleneck.
And after spending a lot of money on advertising and user subsidies, they found that the accumulated users were quickly lost because of the poor experience.
Coupled with the fact that Baidu was stealing from the rear, Kuai Dian was dumbfounded for a moment, and then quickly mobilized manpower back to stabilize the business in Kyoto.
If Jiang Qin had to comment, it would be that he has the style of Suixin Group back in the day.
"Jiang Qin, what are you doing recently?"
"It seems like there are two more companies under my name."
"what company?"
"One is a commercial marketing company called Nanshu, and the other is an information service company called Zijie Jumping."
The food delivery war has once again set off a war in the O2O field, so major manufacturers are paying special attention to the trend of group shopping.
Jiang Qin is a man who plays too deep in the layout. It would be easy if he started to move and everyone would still know what he was doing. But the more he stood still, the more frightening it would be. People would always think that he was being stupid.
After all, from the rise of the team to the final victory, Jiang Qin laid foreshadowings comparable to landmine explosions in every step.
So even though the group fight has not ended yet, maybe he has already prepared everything behind.
It was as if a mahjong table had just started and he had stolen the cards and revealed them one by one.
If you compete with him in the same field, you won't be able to withstand even a slightly higher blood pressure.
"What does this Nanshu Commercial Marketing Company do?"
"It should be the local promotion department before joining the group. It was split out. It is of the same nature as Ali's internal supply. I would like to call it Nanying."
"What about the word knot jumping?"
"Its attribute is an information service company, and its main business should be algorithm research, as well as some technical development and applications."
Since the end of the group buying war, the second batch of local referrals maintained by major websites have been laid off again.
After all, even the website can no longer survive, and there is no need to keep the grassroots departments that run the market.
At that time, there were rumors that the local promotion department of the group was going to be disbanded, which made everyone feel insecure.
However, as the daily specials continue to be rolled out and the supply chain is established, the local promotion department has new things to be busy with, and it feels a little more at ease.
Fortunately, I am still useful and will not be abandoned for the time being.
But what these local promoters did not expect was that Jiang Qin would directly lead them to establish a commercial marketing company when all the group business was approaching maturity.
There are even some kings who have directly moved into the management position during this structural adjustment.
The remaining stars, diamonds, and platinums have also become internal junior leaders, with countless juniors under them.
These guys were all laid off after the group buying war.
In the eyes of others, the floor pushers that can be thrown away after use are all shining treasures in Jiang Qin's eyes.
Mobile Internet business has just started and will subvert more traditional industries in the future. If you want to deepen your layout and broaden the ecological chain, a strong local pusher army must be a sharp knife.
This concept comes from practice, because the group's ability to reach this point also relies on strong local promotion to a certain extent.
In Jiang Qin's own words, no one can stop him if he knows martial arts.
At the same time, in a high-end office building in Shanghai, Hungry Bu’s newly rented office has just been packed up and officially put into use.
In Mr. Zhang’s view, if you want to do your job well, you must first sharpen your tools, so the first step in getting investment is to move out of the residential building where you started and change to an office worthy of your status.
During this time, their staff also increased to 136 people.
However, the office has been changed, but the crisis has also followed. After all, Alibaba and Baidu have successively exited, which means that this track will completely enter a stage of fierce competition.
"Nuomi takeout has now circled the business area in southern Kyoto, and is currently continuing to advance southward. Although quick-service meals are developing rapidly, they feel a bit overwhelming."
"After all, it's Baidu..."
"Koubei Waimai has also received funds. Behind them is Alibaba's powerful information team. Although Lashou.com is gone, all the original team elites should have joined Koubei.com."
"Ali is also very fierce, what should we do?"
In the hungry headquarters office, as the discussion gradually began, the atmosphere began to become slightly solemn.
After all, the influence of the big companies still exists. Fortunately, Baidu's sense of oppression is not that strong, but Alibaba's sense of oppression is really strong.
Boss Ma, in particular, has been very active recently, attending meetings and giving interviews, and is everywhere on TV and newspapers.
His speech skills are outstanding, and he can make chicken soup at his fingertips.
Eighty percent of young entrepreneurs in China have actually always taken him as a role model.
It is normal for them to feel guilty if you ask them to compete with role models.
However, Zhang Xuhao and Chen Jiaxin were not so nervous.
They have been in contact with Tencent recently. As long as they can get funding from this company, such a big manufacturer may not be terrible.
Zhang Xuhao has this idea because of his inner self-confidence.
He is a second-generation rich man himself, and he is relatively young. For a person like this, he may not even cry out in pain if he hits a wall. How could he feel scared before the fight starts?
The reason why Chen Jiaxin is not nervous is simpler. She really feels that big companies are not scary.
Because she had witnessed a person who quickly broke out of the encirclement of a large factory and beat everyone with his backhand until everyone was silent.
"Don't be nervous, everyone, just continue with your daily work. We have been doing online ordering for two years and have more experience than big factories..."
"Moreover, Mr. Zhang is currently in contact with Tengxun. We are not alone."
"Koubei and Nuomi have not even recruited riders yet, but our system optimization has been completed and order dispatching is more efficient. What we have to fight now is this time difference."
"Business areas in Hangcheng and Jinling have been established, and the next target cities are Jiangcheng and Qindao..."
Too hungry for the year-end meeting, Zhang Xuhao flew to Shenzhen, and the entire meeting was hosted by Chen Jiaxin.
As the market general of Dianping, Chen Jiaxin has controlled a team of thousands of people, so she is naturally able to deal with the team of 100 people of Hungry Bu.
They don't plan to have a holiday this Spring Festival.
As I said just now, what they want to fight is this time difference.
After the meeting ended, Chen Jiaxin opened the door to the rooftop, walked to the balcony where the cold wind was howling, lit a cigarette, and squinted her eyes.
She knew that as long as Zhang Xuhao could attract Tencent's platform and investment this time, he would definitely become popular in the next year.
In the past, when working at Dianping, they looked down from above.
Volkswagen is a well-established lifestyle service website, and it has a sponsor father. When I first entered the group buying field, I really felt like no one would like it.
But this time, she didn't need to look up from below when she was hungry. Facing the wolf in front of her and the tiger behind her made her blood boil even more.
"Ziqing, have you met the boss?"
"What's wrong, Mr. Tan?"
"New news, Alibaba has restarted its word-of-mouth website."
Ye Ziqing was stunned for a moment: "Is it the group buying website that was suspended before it was launched?"
Tan Qing nodded: "Now Koubei.com has also launched a takeout business, plus Nuomi takeout, and Public Investment's Are You Hungry? I guess we will have to fight with the three companies again this time."
At this moment, Ma Yubao came from outside: "Mr. Tan, the boss is on the fourth floor."
"What are you doing on the fourth floor?"
"The little train that shines at the meeting."
"?"
After the Wanzhong Mall was built, Jiang Qin set up an office on the first floor here, claiming that he and He Yijun would be good neighbors for life.
So the fourth floor that Ma Yubao mentioned is the entertainment area of Wanzhong Mall. On the left is the game city, on the right is the children's playground, as well as KTV and various experience stores.
Jiang Qin was driving a small train at this time, leading a group of children around the mall.
Soon, the lap was over and I had made thirty yuan.
The children got off the car one after another and were picked up by their parents.
"Mom, I want to sit down again."
"You are not allowed to sit down. Go home and do your homework. You must study hard and become a useful talent in the future. Otherwise, you will be as useless as that uncle in the future, doing such a dishonorable job."
"?"
Jiang Qin was checking the coins in his hand, and his mouth twisted when he heard these words.
But before he could open his mouth, Tan Qing came towards him and talked about word of mouth.
"Uncle Ma is so evil."
"The local area of life is really important to them."
"Arrange training for the ground push team after the new year to increase the intensity. Business needs to be done, but martial arts cannot be neglected."
(Family members, please give me monthly votes. Don’t save for monthly votes. Voting at the beginning of the month can buy me a month of exposure to the list. But if you save until the end of the month and vote again, you will only be exposed for one and a half days, and the next day.
Just reset it to 0, which doesn’t make much sense.)
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This chapter has been completed!