Chapter 130 Do you dare to broadcast this program?
Director Gu stood in front of the window, and he slowly closed the dark purple velvet curtains.
An old cadre floor lamp next to the desk became the only light source in the room.
"I don't know exactly what their station director is doing." Director Gu let out two cigarettes: "But their TV station seems to be filming a TV series recently. What is it called... Golden Buddha?"
Jiang Shan lit a match and lit it for Hu Xiao beside him.
Looking at the firewood gradually extinguishing in the glass ashtray, I told Master Gu a fact:
"The leadership team of Guangdong TV Station are watching TV in a guest house in Dongguan right now!"
The era changed in 1979, and after the ban on commercial advertising was lifted, ratings immediately became the lifeline of TV stations everywhere.
Beginning this year, TV stations that originally broadcast news and documentaries began to become mass media focusing on national entertainment life.
"watch TV?"
Before Director Gu had time to question, Hu Xiao had already taken the lead: "Once he sets up a TV station, he still needs to watch TV outside?"
"That's right." Director Gu also felt that this was outrageous and couldn't help but laugh: "What? This TV station in Dongguan is not run by Guangzhou TV Station?"
After saying that, he suddenly realized something and immediately looked at the "Yangcheng Happy New Year" that was playing.
Regarding the rumors about Guangdong TV station, Director Gu has also heard one or two.
But the reality was far more outrageous than he knew.
Just look at how sensational this "Yangcheng New Year's Eve" co-organized by Guangdong TV and Xiangjiang Wireless is, you will know how frustrated Guangdong TV is at being crowded out by the other party.
In 1985, TV stations across the country set off a climax of advertising broadcasts because of "Four Generations Under One Roof".
However, only Guangdong TV's "Four Generations Under One Roof" has 28 episodes from beginning to end and is truly pure and ad-free.
Such a well-known TV series did not attract any advertising company.
Unlike other TV stations in the mainland, Guangdong-Taiwan TV's pressure comes from its neighbor Xiangjiang.
Around the 1980s, the country had a policy that allowed overseas Chinese and compatriots from Hong Kong and Macao to bring home a piece of household appliances tax-free when they returned to China to visit relatives.
At that time, it was estimated that 70% of households in Guangdong had "south windows", so many TV sets suddenly flooded into them.
The radio waves in Xiangjiang are strong. To the south of Guangdong, as long as a fishbone antenna is erected, all four channels in Xiangjiang can be received.
The TV station opposite is thinking about one thing day and night: the audience's preferences. The result of starting with the end in mind is total victory.
Unfortunately, Guangdong TV during that period only had a few TV dramas with high ratings.
"Fearless", "Chen Zhen", "Blood Doubt", "Grison Suicide Squad" were all imported from outside...
Director Gu's eyes had darkened at this moment: "Could they have gone to Dongwan to watch a show in Xiangjiang?"
"Otherwise," Jiang Shan pointed at the TV and said, "Look, it looks so good."
Hu Xiao was reluctant to participate in their conversation at this moment, but he still said with emotion: "It is indeed good-looking, not worse than the movies."
"I also think," Jiang Shan continued to watch TV: "The singer's name is Zheng Shaoqiu, and he will become a couple with the fat host in the future."
"It's impossible," Hu Xiao was about to ring the bell: "How do you even know this?"
Jiang Shan raised his eyebrows: "I just came back from Guangzhou two days ago!"
"Oh," Hu Xiao remembered: "No wonder!"
So that’s it. Director Gu also turned around: “So you know they are watching TV in Dongguan?”
In fact, not only the director of the TV station, but also key members of the Guangdong Broadcasting Bureau also went with him.
I watched TVB's "Happy Tonight" and thought about it, and finally formulated a plan.
Create your own "Happy Tonight", and then "A Thousand Colors of Color", which Guangdong TV Station is proud of, was born.
Station director Liu Zhi not only received a bonus of 7 yuan for taking the name Wan Zi Qian Hong.
Because of this successful program, he was invited to various TV stations to teach his experience.
Jiang Shan nodded: "I heard that they lived in a guest house in Dongguan for more than a week, watching TV and studying every day."
"What have you learned?" Director Gu wanted to know the result.
Jiang Shan pointed to the party on the TV: "I guess I want to imitate the party on Xiangjiang TV Station."
Director Gu turned his attention to the TV again.
Not long ago, he learned that Guangdong TV Station and Xiangjiang hosted a party.
As a result, we received tens of thousands of letters from viewers, asking the TV station to rebroadcast it.
So, he also asked the other party for a videotape to see how exciting it was.
I never expected that the level of this video tape would be enough for Pujiang TV Station to pursue for twenty years.
"Old Hu," Director Gu asked Hu Xiao again: "What do you think Guangdong can learn?"
Hu Xiao lit up a cigarette again and thought carefully for his old friend: "The most critical issue is that even though you have learned it, you don't dare to broadcast it!"
Director Gu was deeply moved: "This is true."
At this moment, the dancer behind the TV set was going goose-stepping with her thighs bare.
The three people stopped talking for a while.
When the acrobatics came up, I was about to start talking, but I realized that the acrobatics assistant was wearing even less clothes.
Over the black bikini, she only wore a Zhu Bajie pearl waistcoat.
So, continue to pause.
Finally, the program of our partner Guangdong TV Station was launched.
Director Gu continued to smoke.
Hu Xiao took the time to go out to the toilet.
"Look," Jiang Shan pointed at Hu Xiao's back and said, "Why are we reluctant to say a word about other people's programs, and now..."
"Well," Director Gu certainly knew the difference: "But we can't learn their tricks."
"With reform and opening up," Jiang Shan said with conscience: "We can't just stare at the flies flying in, we must also be able to see the good things in others."
"you mean……?"
"The reason why TV in Xiangjiang is good is nothing more than wonderful TV series, pop songs, and stars performing."
"We don't have any exciting TV series at the moment," Gutai is very self-aware: "We don't have many popular songs either..."
Jiang Shan followed his words and said, "But there are still some stars."
And with the recent large-scale filming of movies, there will be more and more stars in the future.
"I see that your newspaper also has a one-star column every week," Director Gu said with a smile, "It was also in the Pujiang Daily before."
There was no need to change the name. Jiang Shan insisted on using the column name "Weekly Star" because he wanted to give the people a comparison.
Who is the ancestor of the entertainment sector?
"Recently there is a new column called Film and Television World that will be launched," Jiang Shan said with a smile: "It is specially used to report on the latest news in film and television programs."
Gu Zhengzheng was somewhat interested in the previous sentence, but after hearing it he frowned: "How can there be so many new things?"
"There are too many,"
Jiang Shanjiang was in Yanjing two days ago to interview models from "The Gunshots of the Bureau of Secrecy" and Pierre Cardin, and spoke carefully about Gutai.
"Including, the Coke commercial we shot not long ago, Pan Hong sprayed cold water on her face several times, how dedicated she is."
It’s also very interesting.
"Would the audience enjoy watching this?"
"The audience is not interested in what ordinary people do, but even if a celebrity drinks water, the audience has to care about what kind of water it is."
Compared with later generations, this is nothing.
Gu Zhengzheng thought deeply: "Please tell me more about your interviews."
Jiang Shan immediately picked out some useful information and told him.
At this moment, even Hu Xiao didn't pay much attention to the TV. After all, what came out of Jiang Shan's mouth was the celebrity they were familiar with.
"Old Gu," Hu Xiao immediately felt keenly: "The common people will definitely like to see the nonsense Xiao Jiang said."
Jiang Shan had this idea, but saw that Master Gu was still hesitant.
He immediately pointed to the TV and said: "Do you know why the TV programs in Xiangjiang are so good? Because of the competition between TV stations."
Director Gu immediately realized that as technology continues to mature, competition among TV stations in the mainland will only happen sooner or later.
"I definitely can't learn from their party," Director Gu thought for a while:
"Pujiang TV will launch a sports column soon, and a film and television program will also be very popular."
"It must be popular," Jiang Shan said what Gu Zhengzheng wanted to hear the most: "Get in front of Guangdong Terrace, you will be the first, hurry up and get on your horse."
"Xiao Jiang," what Director Gu wants most at this moment is: "Can the interview content of your newspaper be exchanged with our TV station?"
"Heh," Hu Xiao laughed: "You're not stupid. This kid from Jiangshan is so easy to follow. How come he's everywhere!"
Jiang Shan was also asking himself, and he was making calculations at this moment: "As long as you need it, I will send a copy of all future interviews to the TV station, one off the stage and one on the stage. It would be better to broadcast them together."
"well said,"
The more Gu Zhengzheng thought about it, the more he realized it: "What is the name of your newspaper's new column...?"
Jiangshan: "Film and Television World."
Gu Zhengzheng slapped his thigh: "Then we are also called the Film and Television World."
Hu Xiao and Jiang Shan almost lost their seats.
Jiang Shan originally wanted to encourage the other party to call it "Avenue of Stars", but after careful consideration, the more straightforward the name in this era, the better.
After all, the people do not have such rich entertainment associations.
"Gutai," call it if you want, let this big tree get some light first:
"Can your station's "Film and Television World" allow our newspaper to do naming rights advertising?"
“What is naming rights advertising?”
"For example," Jiang Shan gestured: "Before the program is broadcast, the TV station will play a voice-over in advance: This program is sponsored by "Oriental Metropolis Daily"."
At this time, a 15-second advertisement on a domestic TV station only costs 300 yuan, which is less than half of that in a newspaper.
If we don't take advantage of this, it will be unjust.
"Oh~" Gu Zhengzheng said to himself, it turns out that advertising can still do this: "Okay, I can promise you this now."
Jiangshan's little white teeth smiled brightly and whitely, and Hu Xiao smiled and winked at him.
The coverage of Pujiang TV station is much wider than that of the small "Oriental Metropolis Daily".
When I came out of Pujiang TV Station, I was in time for lunch.
Hu Xiao took a few breaths of the breath of spring: "Jiangshan, are you hungry?"
When Jiang Shan heard this, he immediately pointed back: "How about we go back to the TV station and have something to eat before we go?"
"No," Hu Xiao suddenly remembered someone: "Let's go to your house and see Li Yiyi."
"Sure, I'll listen to you."
Every corner of Pujiang City can be called one street and one scene.
Watching the mountains and rivers while walking, I don’t want to miss any spring.
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This chapter has been completed!