Chaoshan people often say that they have two "Chaoshans", one at home and one overseas.
In this overseas Chaoshan, there is a model student named "Sizhou Group".
In the early 1970s, Sizhou Group was the first to introduce Japanese snacks, and major Japanese food brands successfully launched a Japanese snack culture in Hong Kong in the 1970s and 1980s.
At this moment, several Japanese staff stationed in Hong Kong who were staying in the Xiangjiang Huimei video studio were taking advantage of the break in the filming of commercials to study the sales forecasts of other snack brands in their hands.
There is no doubt that this does not include the mainland's "White Rabbit" toffee.
…
In the office of the director of the Pujiang Light Industry Bureau, Director Lu of the Aimin Candy Factory was looking at the "White Rabbit" advertising sketch on the table with a smile.
"Tu Ran is suddenly rich," Director Lu pointed at these four words and smiled: "Ordinarily the people in Xiangjiang are already wealthy enough, but they are much more particular about this than us."
"In which direction?"
"Open a store to worship God, and move a house to pray for blessings..." Director Lu counted on his fingers:
"Every New Year and festival, there are really a lot of tricks to attract wealth and good fortune. The Spring Festival couplets, which can only be seen in our countryside, must be posted on every door in Xiangjiang. The more wealthy the family, the more they believe in this stuff."
Director Xu was stunned when he heard these words. Although he had been to Xiangjiang several times in the past two years, he only paid attention to the high-rise buildings on the opposite side and really didn't pay attention to the folk activities of the people in Xiangjiang.
"The better the living conditions are, the more you cherish your blessings and cherish your life." Jiang Shan is aiming at this point: "Let's talk about people, who wouldn't want to hear a few auspicious words?"
"So let me just say, Chief Jiang's design is simply too suitable for the taste of the people of Xiangjiang."
Director Lu looked at the paper full of rabbit words with bright eyes.
Thinking of the huge market that Xiangjiang will welcome at the end of the year, he can't wait to cash out the advertisements on paper immediately.
"Chief Jiang," Director Lu's words gradually increased: "When can we see the finished product of your advertisement at the earliest?"
After hearing the other party's question, Director Xu also looked at Jiang Shan.
But Jiangshan's first reaction was to look at Huang Hua: "Manager Huang, this advertisement is not difficult to make, right?"
"It depends on what kind of presentation you want,"
Huang Hua stood next to Jiang Shan at his desk: "Are you planning to make it into a cartoon or a real shot? If it is a real shot, how should the subtitle effects be handled?"
As soon as Huang Hua said these two sentences, Jiang Shan understood what he meant: "For real shooting, the background may not be easy to handle."
"That's what I mean," Huang Hua said, pointing to the sketch: "First of all, the fireworks all over the sky can only be seen clearly at night, but what should we do with the smoke that falls every time the fireworks fall back?"
At this time, Jiangshan misses the digital technology of later generations more and more.
"It's better to use animation effects."
"That way, the color effect will be better."
"Since we are following the happy routine," Jiang Shan finally made the final decision:
"Just use a bright red background. On the red background, first there are colorful fireworks blooming, and then there are a group of white rabbits holding the subtitles high, and then just quickly switch the subtitles."
"10 seconds," Huang Hua reminded: "Everything must be completed within 10 seconds."
"That's enough," Jiang Shan was sure of this: "This kind of advertisement only requires a flash mob, but if it lasts longer, it will affect the effect."
"Flash?"
When Huang Hua asked this question, several people in the office also looked at Jiang Shan in unison.
Like Manager Huang, they have never heard of this term.
"Flash mob is an advanced expression technique,"
Jiang Shan was talking nonsense in a serious manner. Anyway, that was what he said at this moment: "Referring to the picture flashing quickly on the screen."
"oh,"
Huang Hua nodded and decided to popularize this newly learned knowledge point at tomorrow's morning meeting: "10 seconds is enough for 10 auspicious words."
"Happy New Year rabbit you,"
Considering the language environment of the people in Xiangjiang, Jiang Shan decided to single out this sentence: "Let's put it on the final freeze frame and give this sentence two seconds..."
The people around them clasped their hands behind their backs and didn't say anything. They just watched Jiang Shan and Huang Hua in silence as they held a meeting with their buttocks stuck out.
But the next second, the two people who were having the meeting looked back at Director Xu at the same time.
"Xu Bureau," Huang Hua said with a smile, "You may have to contact the leaders of the American Film Studio again."
"Cartoon pictures," Jiang Shan poked at the drawing paper: "Meiying Studio is the founder of this field. If they can take action, they will probably be able to survive in two days."
"no problem,"
This is not the first time Director Xu has dealt with Meiying Studio: "I will call them personally early tomorrow morning."
"Thank you, Director Xu, for your strong support," Director Lu quickly shook hands with Director Xu.
"Chief Jiang,"
Then, he held Jiang Shan's hand tightly: "Thank you for your full support for our factory's publicity work. You came up with such a wonderful idea for White Rabbit overnight..."
Facing Factory Director Lu's gushing words of thanks, Jiang Shan also became excited:
"Director Lu, the small advertisement I planned for the White Rabbit is just for good luck. But if we want to reach customers who will immediately think of good luck and good luck when they see the rabbit, and wish you good luck, our factory will probably have to do more.
Work hard."
"Oh?" Director Lu grabbed Jiang Shan's hand and was reluctant to let go: "Come and let me listen."
"Hurry up and add these auspicious words with the rabbit on the next tin can with the white rabbit,"
Jiang Shan's speaking speed also began to speed up: "I have designed two base colors of milky white and bright red before, and I will need to increase the number of red cans later..."
After Jiang Shan finished his last sentence, Director Xu had already put his hand on the phone on the table.
"Lao Lu, in order to improve the efficiency of the factory, please don't sleep tonight."
"Don't worry, Director Xu, this is my responsibility."
After a series of calls were made, Director Xu silently let out a circle of smoke.
"Xiaojiang's suggestion was very timely."
He slowly looked at the people in the office: "In the future, as long as there are suggestions that can increase efficiency, there is no need to hold meetings to study them. The decision can be made directly in my office."
Faced with these words of Director Xu, everyone sitting here knew it very well.
Compared with the cumbersome and lengthy application procedures, Pujiang cannot even compare with Zhejiang Province in this area, let alone Fujian and Guangzhou.
"Chief Jiang's suggestion is indeed a good one,"
At this moment, Factory Director Lu couldn't help but secretly rejoice at the cooperation of Xu Bureau and Jiang Shan: "It seems that our white rabbit will have a bumper harvest next year."
The rising wisps of smoke in the office exuded a hint of joyful aura.
"I'd like to take a closer look in a while," Director Lu murmured after blowing out a puff of smoke: "What kind of advertisement did his Huimei Company design for Meiji Candy?"
"Director Lu," Jiang Shan reminded the other party friendly: "Let's put aside Huimei's advertisement, the strength of Meiji Candy is no joke."
"I admit this," Factory Director Lu has learned this lesson a long time ago: "To tell you the truth, let alone outsiders, I can't help but look at Meiji's candies when I see them."
"Why do you have to endure it? Just watch it if you want to." Jiang Shan was surprised: "Not only do you have to watch it, you'd better also learn it."
"Learn from Meiji Candy?" Director Lu showed a surprised expression: "Then... wouldn't that be a bit unethical?"
"typical?"
Jiang Shan also looked surprised.
The next second, he took out two five-yuan notes from his trouser pocket, then pointed at the two dollars on the table and asked:
"Director Lu, tell me, among these two pieces of money, which one is genuine and which one is not genuine? Which one will not cost money for the expansion and development of the factory in the future?"
Look at the two identical banknotes on the table.
Before Director Lu could react, Director Xu had already stopped the cigarette in his hand.
Then, he lowered his head and looked at the drawer of his desk.
Inside, there was a document waiting for him to make up his mind.
"This..." Director Lu also reacted at this moment:
"Comrade Xiao Jiang, I understand what you mean, and our white rabbits do have the problem of a single breed, but... innovation is also risky!"
Jiang Shan understood that Director Lu's considerations at this time were not unreasonable.
After all, in today’s mainland market, you have to tear off a candy ticket to buy a box of White Rabbit.
If you can't sell just this one type of toffee, you won't have time to innovate in new varieties.
"If we learn from other brands of candies," Director Lu said worriedly, "we're afraid we won't be able to compete with those imported products."
The advantage of White Rabbit Milk Candy in Hong Kong has always been its price.
"It's not easy," Jiang Shan smiled and nodded: "Fortunately, we have started to reform. It is not impossible to wait two years before we start innovation."
But I am afraid that the "White Rabbit" who sticks to the old rules will always live in his own world and be unable to get out.
As the Year of the Rabbit in 2023 approaches, major brands have launched their own homophonic advertising copy.
McDonald’s rabbit arches, Heineken beer bubbles, Coca-Cola’s “Rabbit Fun Box”…
To this end, BYD also grandly launched a masterpiece of "The Rabbit Flying Ahead" along the river.
However, the "White Rabbit" toffee, who is most qualified to make jokes, showed his selfless spirit at this time.
Not only did he not play, he also lent himself to Coca-Cola and SK Rabbit.
Thinking of this, and looking at Director Lu who was holding an advertisement sketch in front of him and smiling, Jiang Shan couldn't help but say something more:
"Actually, there is no need to waste your brains on innovation. We can just learn from other people what varieties sell well. If we just keep learning, we will be able to figure out how to do it ourselves."
The wool of capitalism will not become white unless it is plucked out.
Are there too many of them studying secretly with us?
Compared with the authenticity of the "White Rabbit", the "Golden Monkey" grew up by copying homework.
White Rabbit’s milk candies, Xu Fuji’s pastries, Xizhilang’s jelly, Wangzai QQ’s gummies, Alpine lollipops…
Always copycat and never innovative.
It was not until finally that Ferrero was forced to file a complaint and a fine of 1.93 million was awarded.
But this small amount of money is nothing compared to the "Golden Monkey" with annual sales of 2 billion.
"Xiaojiang's words still make sense,"
Director Xu regained his solemn expression at this moment: "Director Lu, it's really time for your unit to think about new varieties."
"Although I have always been in charge of sales,"
Factory Director Lu seemed to be in a great mood at this time: "But I will definitely take your suggestions back to the company."
For now, he only cares about when the little advertisement with rabbit language can be released as soon as possible.
At this moment, Jiang Shan, who was beeping quietly with Huang Hua, also thought of him.
…
In the small courtyard at No. 51 Anhe Street, Lu Xiao was leading a few girls in the room, looking in the mirror happily.
On the double bed in the new house, there are several colorful ladies' fashions scattered around.
"Second sister-in-law, I like that dress on you, it's so beautiful."
Jiang Chuan, who was next to the coal stove, was wearing a dress and not forgetting to act as Lu Xiao's adviser.
Lu Xiao, who was standing in front of the wardrobe mirror, took a look at Jiang Chuan in the full-length mirror.
Finally, his eyes fell on the other party's cotton pants: "That skirt on you actually looks good."
"But why do I look so weird!" Jiang Chuan held up his skirt and squeezed in front of the mirror.
"You should take off your cotton pants."
"It's so cold! I can't stand it."
"Are you still afraid of the cold at such a young age?" Lu Xiao returned to the bed and began to try on another piece of clothing.
"Second sister-in-law, you look like a picture," Jiang Chuan pointed at Ying Ruhua and said with a smile, "She is more afraid of the cold than me. She only dares to try on a coat."
"It's picturesque," Lu Xiao suddenly smiled lightly: "Try this one."
"I don't want it." Ying Ruhua didn't want to wear short sleeves in such weather: "I feel cold just thinking about it."
"Don't worry, it's not cold at all." Looking at the little skirt in the second sister-in-law's hand, Jiang Chuan approached with a smile: "Ruhua, I'm here to help you!"
After saying that, the aunt and sister-in-law rushed over directly.
Ying Ruhua, who was already used to having trouble with them, immediately stood up and resisted: "You can't even think of succeeding."
"Ah, the picturesque figure is so good!"
"..."
Jiang Shan, who had just walked into the small courtyard, was so startled by the laughing and joking noise that he quickly retreated.
"Second brother,"
Pushing open the door of his room, he saw Jiang He sitting in front of his desk: "What time is it and it's still making trouble? You don't care."
"I can't control it," Jiang He looked at the magazine on the table without raising his head:
"Who asked you to bring those clothes home? Everyone looks like they're crazy when they see them."
"What clothes did I get back?" Jiang Shan, who was pouring hot water for himself, turned around and asked.
"Didn't you ask our dad to come back with some newly made clothes?"
"What they are trying on now is...those clothes?"
Only then did Jiang Shan remember what he had said this morning.
He immediately ran to the opposite window in three steps and two steps at a time:
"Try them carefully, these clothes are all prepared for the promotional photo shoot tomorrow."
When I think that Zhu Fengbo, Liu Xiaoqing, and Pan Hong will collectively wear the costumes of "Lushan Love", Jiangshan is so excited!
"Second sister-in-law, help me keep an eye on it,"
Listening to the laughter and laughter in the room, Jiang Shan quickly added something like his mother-in-law: "As soon as tomorrow is over, you can wear whatever you like."
This chapter has been completed!