In the early morning, the Beijing International Airport was still busy. Accompanied by Xiao Qiao, Jing Gao redeemed his registration card, then met up with Bai Xingguo, who had arrived earlier, to go through the security check and board the plane together.
Sitting in the first-class seat, Jing Gao was a little excited.
How to get involved in the textile industry was a big goal. After chatting with An Zhiwen, he had a general understanding of the textile industry, but he had no idea how to do it. An Zhiwen couldn't tell him.
I hope that Professor Wei, who is meeting today, can give a feasible plan. This is what he must know before meeting with the bosses of the textile industry who are looking for investment on Monday.
Just now while waiting for the flight, Bai Xingguo briefly introduced Professor Wei's resume. He is a very qualified economics professor.
He is looking forward to this.
Now that Shenhao has been regarded as such, Jing Gao feels a little overwhelmed.
The so-called "novice period" of Shenhao, in addition to various new lives, also means a "new person" in society.
Specifically, he is a complete newcomer to all circles of society. Everyone has a debut, right?
The easiest way for him to get through the "novice period" of Shenhao is to "enhance his social status."
Being involved in the textile industry is improving his social status!
Xiao Qiao has become more and more trendy recently, wearing a long-sleeved Dior white T-shirt, high-waisted pink loose trousers, and a bow tied around the waist. The long-legged beauty is 1.72 meters tall and wears a pair of flat glasses, which makes her very light.
Familiar royal sister style.
She sat next to Jing Gao and complained half-seriously: "Mr. Jing, working for you is really day and night."
She had recently resigned from a real estate agency and went to work at Zhongrun Company. But she had a lot of things to deal with. As a result, Jing Gao was asked to accompany him on a business trip to Shanghai.
Jing Gao was in a good mood and joked: "Xiao Qiao, don't drive."
Xiao Qiao was stunned for a moment, and then realized what he was doing. He couldn't help but rolled his eyes in a coquettish way, "Mr. Jing..."
The beautiful young flight attendant who was coming to pour wine for Jing Gao smiled slightly, her eyebrows were looking forward to the flowing charm, she leaned over and said in a soft voice: "Mr. Jing, the red wine you want."
Jing Gao's eyes naturally passed over her prominent peaks, and he nodded slightly in greeting, "Thank you." Smelling the fragrance coming from her body, "We were kidding. How long until we get to the Magic City?"
With delicate make-up on her eyebrows and a bulging chest, she looked at the stewardess who was less than thirty years old and said with a smile: "Mr. Jing, the time it takes for China Eastern Airlines to fly from Beijing to Shanghai is 2 hours and 20 minutes. The weather conditions are good today.
It won’t be late.”
Jing Gao smiled and chatted with her for a few words before ending.
Just chatting for a few words is enough. This is within the normal social scope. Although he has a high probability of success in asking for her phone number, Xiaoyan had already stolen all his treasury last night. He is in the sage's time.
…
…
At nine o'clock in the morning, Jinggao and his party arrived at the building of the School of Economics of Aurora University on time and met Professor Wei Shenliang.
He is the deputy dean of the School of Economics at Aurora University. He is sixty-two years old, has a round face, kind eyes, and a pair of black-rimmed glasses. He smiles and greets Jing Gao and the others to sit down. His graduate students make two cups of tea.
Professor Wei got straight to the point and said: "I know a little about the textile industry. I am more studying Japanese consortiums. Mr. Jing listens to my opinions and pays attention to the private goods I carry. That is not how Beijing and Central see it.
"Yeah."
Jing Gao sat in front of the coffee table in Mingliang's office, holding a notebook in his hand, smiling and nodding: "Professor Wei, I can do it."
He roughly understood what this meant. Domestic economics was also divided into schools. Aurora University and several universities in Beijing may not have the same views.
Professor Wei picked up his usual glass tea cup and took a sip of tea, and began to come slowly, "When talking about the textile industry, we should talk about these points. First, the current situation of the upstream and downstream of the industrial chain. Second, domestic policies. Third, the international situation.
.Fourth, future development prospects.
…”
More than an hour later, Jing Gao asked and took notes, and his knowledge about the textile industry was refreshed again. The state still supports the textile industry. This is an industry related to the national economy and people's livelihood. For this reason, the state has formulated more than 100 textile industry clusters.
.
These industrial clusters are basically distributed in the Beijing-Tianjin-Hebei and coastal areas. Because the garment industry, the downstream industrial chain of the textile industry, has a large amount of exports.
As we all know, Christmas gifts in Europe and the United States are basically made in a. This includes a large number of textile products.
However, in recent years, with the rise of environmental protection, the textile industry has begun to gradually move to small and medium-sized cities. Specifically speaking, the capital city is moving to Northern Hebei Province. The nearby Cangzhou, Baoding, and Langfang are all undertaking sites.
Less than 100 kilometers away from the capital, Rongcheng County in northern Hebei Province is a clothing industry cluster. So if he wants to set up a clothing factory or acquire a factory, it is best to go to Rongcheng County.
Professor Wei smiled and said: "As for how you want to control the textile industry cluster, there are roughly two paths. You usually pay attention to Alibaba and Tencent, right?
Alibaba’s strategy for acquiring a company is to fully acquire it and do it on its own. Tencent’s strategy for acquiring a company is to acquire about 20% of its shares, carry out industrial alliances, and build a commercial moat. Which of these two approaches is better and which is worse? There are differences in the business and academic circles.
Everyone’s views.
I am studying Japanese consortiums. Take the Mitsui Consortium as an example. Its core company is Mitsui & Co. They adopt a strategy of holding about 20% of the equity of related companies to maintain their influence on related companies.
After integrating upstream and downstream companies, they can open up the entire industrial chain and capture high profits. With this progress, their related companies can take advantage of the global competition in a certain industry.
For example: Mitsui & Co. makes more than 1 billion US dollars in profits from my country every year in the iron ore industry.
For example: Toyota Motor Group ranks among the six largest automobile groups in the world.
It’s hard for me to explain it clearly in just a few words. I’ll recommend a few books to you later.
Specific to the textile industry you are concerned about, if you follow the practices of the Japanese consortium, you need to master the entire industry chain of the textile industry.
That is, the production of raw materials such as cotton, cashmere, wool, cocoon silk, chemical fiber, feathers and down, to textile manufacturing, cotton cloth, chemical fiber, linen, silk, knitting, printing and dyeing, etc.
Then open up the downstream industrial chain: clothing industry, home textiles, and industrial textiles.
From the perspective of the prospects and output value of the entire industry, the best choice is the clothing industry, especially the sportswear industry. This is the sector with the most potential at present. You can benchmark Shenzhou International, which is the company with the highest profit in the entire textile industry.
.
The company with the largest sales is Rongsheng Petrochemical, which produces direct-spun polyester filament. Others in this direction include: Tongkun Group and Xinfengming Group.
In addition, Tianhong Textile, Anta Group, Heilan Group, etc. are all leaders in the textile industry. Some are engaged in sports, some are engaged in clothing, and some are engaged in cotton textiles.
Therefore, it is up to you to decide which specific industry segment you want to enter. There are leaders in every field.
I would like to say one more thing, if you enter the clothing industry, you need to continue to expand into the downstream industry chain. For example: clothing design, fashion magazines, and compete with the West for the right to speak in clothing design."
Jing Gao understood what Professor Wei was talking about about the Japanese consortium model, and felt like he had an epiphany.
It turns out that the business model can be played like this!
He needs to follow the model of the Mitsui Foundation and set up a core enterprise, and then use this enterprise to mobilize the entire industrial chain in a certain subdivision of the textile industry, knit them together, reduce the cost of intermediate links, and then engage in global competition.
.
The key to "mobilization" is to control the equity of relevant companies! And have close personnel exchanges with relevant companies. Just like Mitsui & Co. and Vale.
Jing Gao was not a fool, and Professor Wei's inclination was still very obvious. Only by reciprocity can we maintain a relationship. He immediately said: "Professor Wei, I listen to you and give priority to entering the clothing industry."
This chapter has been completed!