Section 143 Wang Ai's Agent (Part 1)

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 The room was quiet, beside the piles of luggage and under the bright chandeliers, Schlapner, Xu Genbao, Huang Xin and Leonie were quietly waiting for Wang Ai's decision. In fact, for most underage players

Generally speaking, the club, head coach and even parents have a big say in who to hire as an agent, but this is obviously not the case in Wang Ai's case. It has become a habit for him to make his own decisions. Even Xu Genbao will not overstep his authority.

kitchen.

Just when Huang Xin was considering whether to serve Schlapner a cup of tea and change the subject, Wang Ai, who was bowing his head in thought, suddenly smiled, stood up, and faced Schlapner, who also stood up, and stretched out his hand.

.

"Klaus, thank you very much for being my agent. I believe this is a wonderful cooperation!"

Wang Ai's words were like a spring breeze blowing across the earth, and everyone in the room burst into smiles.

Schlapner, Yang Chen, and Xie Hui all know that their commercial value can only be said to be average, because the commercial value of foreign aid is usually relatively low. And they also know that they

It is impossible to become one of the top stars in the German Football League. On this point, they have a deep and true understanding of their own strength. And Schlapner certainly understands that in any country, especially the professional league of a football powerhouse,

The ones with first-rate commercial value will always be domestic stars, unless you are very special... such as Wang Ai, who crosses boundaries and is fierce.

And Schlappner was a little uneasy when he came today. Because he was not the one who brought Wang Ai to Germany, and he even had nothing to do with him at all. And Wang Ai's huge commercial value is hard to ignore. According to Schlappner

With the news of Na, many big-name agents in Europe have noticed the existence of Wang Ai. If he doesn't take action, I'm afraid it won't be his turn in the future. Schlapner knows very well that his advantage is nothing more than being so close to the Chinese national team.

It's just a relationship. When it comes to personal connections in the football and business circles, he is far behind.

In the second half of 2000, Schlapner and Yang Chen had a dispute over some matters regarding the agency contract, and the two parties terminated their cooperative relationship. The old man's income was reduced by a large amount, which was quite sad, and more importantly, he was shaken.

The confidence of the old man as an agent. In fact, so far, he only has two Chinese players under his management, and the annual income does not exceed 20,000 euros... Strictly speaking, Schlapner is not a standard agent at all.

Schlapner knew that coming to see Wang Ai today was a "rash" move according to Chinese habits. When Wang Ai made the decision, Schlapner was a little uneasy...Who wouldn't be tempted by a big gold mine?

So when shaking hands with Wang Ai, Schlapner was a little excited: Since I became the head coach, how many years have I not made any money?

The cooperation intention between the two parties was reached. Wang Ai simply used the phone to change his and Huang Xin's tickets to tomorrow. Xu Genbao didn't need it. He had nothing to do if he stayed. He was still attending the football school, so he left with his apprentice directly after lunch.

At the same time, Leonie and her brother Jonas also returned to their hometown of Dietfurt.

Now only Wang Ai, Huang Xin and Bai Guanghai, Luo Tongliang and Shi Lapuna who followed Wang Ai were left in the family.

In the evening, Wang Ai didn't let the old man return to Hesse. It was too far and the weather was cold. He simply invited Schlapner to have dinner and chat with him, and stayed at home that day.

Schlapner knew very well the habits of the Chinese people and knew that this was a high degree of courtesy given to him by Wang Ai, so he was very happy and talked about everything with Wang Ai. Especially about his coaching career, he talked a lot with Wang Ai.

The inside story of some events that year.

Of course, the most important thing for the two of them was to talk about how to do this job as an agent.

Compared with big-name agents who have massive resources and can determine the amount of a player's income, Schlapner is much weaker in this regard, especially when facing Wang Ai. Therefore, the communication between the two people is very peaceful. Regardless of the agent's past

Being stigmatized by some people, in fact, without an agent, you cannot be called a star at all. The highest agent's commission contract will not exceed 25%, and the majority of the income is taken by the players themselves. As for stars, players

No matter what athletes in other sports do not care how they spend the money with their agents, or even Mike Tyson who lives extravagantly and borrows money to live in debt and finally complains that his agent is a vampire, this is all a sign of a lunatic mind.

A good agent not only helps the "employer" advertise, he is also responsible for the employer's image creation, image design, and image promotion, and uses every method to enhance the employer's commercial value. From this aspect, both parties benefit.

It is highly consistent. It can even be said that the stars and players that ordinary people see are "designed" by their agents, and they are irreplaceable for the development of this business circle.

Regarding the creation of Wang Ai's image, Schlapner did not have very specific ideas because he did not know Wang Ai's family background, so his idea was relatively rough. He just waited for Wang Ai's topic to explode before accepting advertisements.

Accepting endorsements or even transfers, etc.

But Wang Ai's ideas were different from his, and the two mainly communicated in this regard.

Later, Huang Xin specifically asked why she agreed to the choice of Schlapner, and Wang Ai explained: "I am not short of money, so I can't find a big-name agent. Because big-name agents are very powerful, and their purpose is money.

, then I have to follow his baton and be busy with numerous advertising endorsement contracts and have no time to care about myself. So what do I want? So I need to find a relatively weak agent to plan my career according to my vision.

career."

When Schlapner understood Wang Ai's vision, he was not disappointed with the possible decrease in income. Being able to sign Wang Ai was the greatest success.

Wang Ai's thoughts can be summed up in one sentence: the endorsement fee can be small, but the brand must be a big brand.

Because Wang Ai has a very clear design for his star image, any advertising endorsement that can enhance Wang Ai's image can be paid less. Any advertising endorsement that conflicts with Wang Ai's image will not be accepted at a sky-high price. Wang Ai not only represents

Not only does he represent himself, but he also represents the Chinese people and Chinese players. As a "three high" star with high IQ, high education, and high golf skills, he is naturally very picky about advertising partners because Wang Ai's "personality" is very special.

For example, Wang Ai can endorse Volkswagen of Germany for 500,000, but he can never endorse Daewoo of South Korea for 5 million.

These matters must be explained clearly to Schlapner, giving Schlapner a clear idea and direction, so as to save the old man from working in vain, so that the old man can save time and effort, and Wang Ai can also save effort.

The contract was hastily signed the next day, for one year, and the scope of the contract was German companies. Schlapner made great concessions to the content of the contract. For example, the commission for commercial endorsements was 5%, and the commission for transfers was 5%.

8%, which is lower than the ordinary standard.


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