Speaking of this, Wang Ai thought for a while: "Although the popular view among super giants is that Ronaldo, Messi and I don't seem to have clear standards, and everyone is used to it. But in fact, there are, in business
Annual revenue of more than €100 million is the current threshold.”
The reporter nodded when he heard this, and Wang Ai continued: "So, if you ask me about the significance of the Super Giant War, my understanding is that it has successfully absorbed global football business resources and consolidated its status as the world's largest sport. Even without the three of us
When the commercial resources of football extend from Europe to all over the world, especially in Asia, where the economy is booming, fans around the world can watch the games together and communicate with each other without any barriers, giving any country, even unpopular companies, the opportunity to showcase themselves.
In front of the whole world, past stars and commercial-level football stars such as superstars are not enough to meet the business requirements of the new era, so superstars will definitely appear. In other words, this position first came to us, and then we three
In the future, after the three of us retire, as long as the globalization of football does not retreat, there will be other superstars, and there will be a new super giant war. As the first batch, the three of us are also at a loss, because we also
I didn’t know that the popularization of the Internet would produce this thing and benefit the three of us. We were driven by the times and came across Hulihutu.”
The pen in the reporter's hand was recording rapidly, and there was a recording pen next to him. When Wang Ai finished speaking, he lowered his head and looked up for a while before looking up and said: "You mean that the super giant war is a product of the times, and it is the result of the establishment of the economic foundation.
The superstructure may not be perfect but it must be there because the game of football needs it, right?"
Wang Ai nodded with satisfaction, took the tea cup from the side and poured a few cups of tea.
After a brief rest for a few minutes, the reporter asked: "Actually, domestic fans don't have a thorough understanding of superstars, superstars, and stars. Can you explain it in detail? Maybe you have the most say in this regard in China."
"There are many less famous experts in our industry who know better than me. I am just relatively well-known." Wang Ai said modestly. Seeing that the reporter was still looking forward to it, he thought about it and said: "In the past 100 years of modern football, the last one
Players can only earn hard money for each game, almost all of which are amateur, such as playing a game of football after work. Gradually, more and more people watch the game, the stands are built higher and higher, and the clubs become richer and richer.
, are also paying more and more attention to commercial revenue. At this moment, there are two players with similar performance and contributions on the field, but one of them is more loved by the audience. The reason may be that his style of play is better, or simply because he is
He is a good-looking person, and no matter what the reason is, the audience prefers him. After the game, more people come to him for autographs, and more people even come to watch the game for him."
The reporter nodded frequently as he listened. No one knows what happened a hundred years ago, but this phenomenon is very common in campus football and field fields, so it is easy for the reporter to understand.
"Then as a club, we have to consider at this time. If two players have made similar contributions to the competition, but one of them has great commercial value and has contributed more commercial income to the club, then should we treat him differently in terms of salary?
What?" Speaking of this, Wang Ai spread his hands: "I definitely didn't want to at first, but slowly the club will find that if they don't treat them differently, the player who is more popular with the audience will easily lose his favored status.
Characteristics, such as his cool playing style has become less cool, his good-looking appearance, etc. In order to maintain the high income from him, the club needs him to maintain this advantage, so the club gave him additional tasks, no matter
Extra salary is not enough. At the same time, some stadium sponsors also took a fancy to his appeal and gradually asked him to attend some product promotion activities, and he began to earn original income from commercial endorsements."
"The combination of the two, he and his teammate who is not liked by the audience in the stands have formed two ecosystems in terms of income and influence. Clubs, sponsors, and fans will all look at them differently, so from among the players,
Players with high commercial value, that is, football stars, were born.”
Wang Ai picked up the teacup and drank water. The reporter lowered his head and looked at the record: "So, where are the superstars?"
"Superstars are the product of television." Wang Ai said bluntly: "Without television, the club's revenue depends entirely on tickets, and all operations are focused on pleasing the audience in the stands. With the advent of television, the number of people watching football has increased more than tenfold, although the TV audience
The direct contribution to the club is not too big, and the broadcasters have to pay for it, but the influence has actually expanded ten times, dozens of times, or even hundreds of times. Correspondingly, those who take a fancy to this influence
Sponsors will be found. At this time, of the two stars, one of them is more popular with the TV audience, and will naturally absorb the commercial resources of the TV, thereby driving changes in the income structure of the club and himself. For example, modern wealthy clubs
Ticket revenue has been reduced to 20%, which means that when your audience is still in the stands, your upper limit is the star players. When your audience expands beyond the stadium, a large number of TV viewers are willing to watch the broadcast because of you, because
If you buy a jersey or consume a certain brand because of you, then the club will give you higher treatment, and the sponsor will come to you with a checkbook. You and the stars will have an impact on each other in terms of influence, income, structure, and even life.
They are all in different states, and we can no longer call you a star, because this will confuse completely different business systems, so we have the title superstar."
Speaking of this, Wang Ai smiled: "You are in the media. You must know that because the camera lens is round, it has a visual magnification effect on round objects, which also determines that small faces are more photogenic.
, right? These are the characteristics and hobbies of television, a key element in the television era. Maybe the two stars are the same in everything else, but one has a big face and the other has a small face. As a result, the commercial value is very different. Similarly, black and white TV
, color TV, cable TV, digital TV, such advancements have made TV more powerful in shaping superstars. For example, Bailey caught up with the TV era, but at that time, it was black and white TV, and people could not appreciate it carefully through TV.
Because of his style, he can only be regarded as a star. Talents like Maradona are real superstars, all the way to Ronaldinho, Ronaldinho, Kaká, Zidane, Figo, and Raul.
The representative one is Beckham, who is a true TV darling. He does not have a World Cup championship, but his commercial value is far higher than others."
This chapter has been completed!