"Beckham's success is due to both his own hard power on the court and strong commercial factors. Some of his labels are very suitable for the communication needs of the TV era. For example, he is handsome, has a cool playing style, etc.
His wife Victoria, his many off-field tricks, his charming smile, his skill in dealing with TV reporters, etc."
"So what does this mean?" The reporter took the opportunity to ask.
Wang Ai put down the tea cup: "This shows that the commercial attributes of football stars and superstars are the same as entertainers. For example, our country's official institutions only recognize actors, and they are divided into first-level and second-level according to their hard power. But commercial institutions
I don’t think much about who has the strongest appeal, who brings the most money, and who is given priority, so when you look at commercial blockbusters, they must have a structure of big stars leading the way, with powerful actors as the backbone.”
"Why do football stars have to appear?"
"Because the club is the core element of modern football, it cultivates, excavates, organizes players downwards, organizes leagues upwards, and formulates rules. Although the Football Association and the Football Association are official organizations, the opinions of the clubs, especially the opinions of the vast majority of clubs, have never been
They cannot be ignored, because the club is responsible for its own profits and losses. If you don't let it make money and it stops playing, football will be over. Therefore, under the club system that is responsible for its own profits and losses, there will definitely be football stars. The strength of the two players
They are almost the same. One can sell tickets, jerseys, and broadcast rights, and the other cannot. Who do you think the club should choose? In other words, in football dominated by the private economy, the emergence of football stars is inevitable. If you don’t believe me, recall our country.
Before the football reform, although the public, whether in the stands or on TV, had the basis for certain players to endorse products, the system did not allow it. As a result, there were only football stars in the public's mouth, but no real football stars. Or
It is said that the well-known players of this period had no influence and no commercial monetization channels, so they were not stars. At that time, our media rarely called them stars."
yawenku.com
The reporter nodded frequently when he heard this: "Then how did the superstar appear?"
"Internet." Wang Aiyan said concisely and comprehensively: "Just like the expansion of the stands has differentiated the two ecosystems of players and stars, the ten times the number of spectators outside the court brought by television has differentiated stars and superstars. The barrier-free communication of the Internet,
The advantages of clearer scenes and the ability to rewatch at any time further differentiate between superstars and superstars. The tastes of Internet audiences are still different from those of TV audiences. They emphasize interaction, novelty, and prefer to chase new things. So the two superstars
, one loves to try new things, loves to use Internet language, and likes to communicate with the public through the Internet, while the other still focuses on TV audiences, so naturally, the former has huge commercial value based on the Internet. Furthermore, his income and influence,
Ecology and life are different from the latter. For example, superstars in the TV era need to have a good image, at least be civilized during interviews, and not have uncomfortable habits. But in the Internet era, these are not enough
Yes, you have to be interesting, approachable, and trendy. Only in this way can you be liked by netizens, who will then watch your games, buy your jerseys, and consume your brand."
"The characteristics of the Internet as a channel and tool, just like the characteristics of television as a channel and tool, have shaped the football stars of the new era. In terms of channels, contemporary players' income is divided into three parts, one part comes from the audience in the stands, and the other part comes from
Part of the TV audience comes from online viewers. As much as you can capture, your club and sponsors will give you as much as they can. They have very powerful and strict investigation organizations that will clearly investigate your business appeal and will never
I will give you more, but I dare not give you less. Therefore, modern football has entered the era of super giants."
"But according to what you said, there are many superstars? Maradona, Beckenbauer, Platini, the Dutch Three Musketeers and many other superstars of the same era, but it seems that there are only three of you among the super giants?"
"One of the major features of the Internet is its accessibility. Unlike television, which says it won't be broadcast, it won't be broadcast. No matter how influential you are, my TV station won't show you, and the viewers of my TV station won't know you. And the Internet, at least in terms of culture, sports and sports, is different.
The country basically does not set up obstacles, or if it does, it can be easily broken through. This brings about two novel characteristics: one is the extreme expansion of influence; the other is that resources are very easy to concentrate. For example, outside Europe
Fans have directly watched European football matches for the first time with the help of the Internet, so naturally they will first pay attention to the top clubs and top players. Therefore, in the Internet era, the income gap between the wealthy and ordinary clubs in major leagues has widened.
The income gap among players has also widened. Maybe the salary is not big, but the total income is very big. In the end, it will not be like the emergence of a large number of superstars in the TV era. There will be a large number of super giants, and only three or two will end."
"To put it figuratively speaking, with the help of the barrier-free Internet, the world's attention is focused, and the most watched football stars can only be three or two. If there are too many, they will not be able to pay attention to them. Even if I were not born in Asia, a country relatively close to football.
If a backward and very large area has a very stable supporter group, then there will not even be three. Normally there will be two. Various data can be compared in turn, and they can fight against each other. What about three people? It will be very messy! If
If it weren't for the fact that the three of us are all shooters and can compete for the European Golden Boot, it would be even more chaotic. For example, a goalkeeper, a forward, and a midfielder with three super giants, how do you compare?"
"You just said that becoming a super giant will change your life, or that the greater the commercial value, the greater the impact on your life. How have you been affected?"
Wang Ai smiled after hearing this: "We are just like Maradona's group of early superstars. We are early super giants. Everything is the result of being confused. There is not much shaping, and it is more about our own fit.
That position has been filled. Of course, after filling it, there are still some changes in our lives. For example, surfing the Internet was originally a hobby for me. After becoming a super giant, it was strengthened and became a responsibility. Now I have to go online every day, every day.
Social accounts must be updated every game. The same goes for the two of them. In fact, with Messi’s shy and introverted character, he may not like the hustle and bustle of the Internet, but there is no way, you are a super giant, your system is like this, you must
This is how you do it.”
"I saw you had a room full of toys upstairs the past few days? Is this also a huge business?" the reporter suddenly asked.
Wang Ai was stunned for a moment when he heard the sound and laughed loudly: "No, that's a father's love like a mountain."
This chapter has been completed!