222 small response

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On August 26, at 6 p.m., Yike held an autumn launch event that was probably the least-noticed product launch in history.

Yu Hong, co-founder of Yike, hosted this press conference with an internal theme of "Stronger Core", focusing on launching a new generation of Mars9 series and Selfy6 series mobile phone products.

The products at this conference actually have a lot to look at.

Mars9, as the newly upgraded new flagship, uses Bingxin’s second-generation FinFET 16nm process Zhurong chip. Its performance is 23% higher than last year, but its power consumption is reduced by 60%.

This means that Yike’s Mars series still maintains a lead over its competitors, because Samsung and Apple use Taiji’s first-generation FinFET process.

There was no comparison with competitors at the press conference, but Yike conducted internal real-machine testing and found that Bingxin’s second-generation FinFET has about 14% higher performance than Taiji’s first-generation FinFET.

In addition to this stronger Zhurong chip, Yiko's Mars9 this time is also equipped with the self-developed GPU Houyi S-4866. The performance is not much different from the ARM Mali-T760MP8 used last year, but the Houyi S-4866 is in every

There is an additional arithmetic logic unit ALU in a renderer, which can provide more efficient multimedia data processing capabilities.

This chip combination is still the strongest product of Yusanjia this year. Although it is not as exaggerated as last year's Mars8, the lead is also very clear.

This leadership undoubtedly proves Yike's foundation in chip design, Bingxin International's strength in advanced technology, and the correctness of such a model of operation.

Yu Hong was extremely proud to introduce Yike's core suppliers on the stage. She did not shy away from Bingxin International, which was currently on Aramco's carefully selected list, and spent a lot of time thanking all Bingxin employees.

However, mobile phones are not just about chips, Mars9 is an all-round upgrade this time.

The battery has been increased from 2650 mAh to 3150 mAh, supports wireless charging, and the fast charging speed has been increased.

The front and rear cameras have been upgraded from 6/15 million pixels to 8/16 million pixels, with an aperture of f/7.

The waterproof rating of the entire Mars9 series is IP68, which can theoretically be immersed in 5 meters of water for half an hour. The thickness is 14% less than the previous model, and the weight is 9% lighter.

In addition, there are many small function updates, such as the setting of watching the bright screen.

Generally speaking, conventional upgrades are in certain aspects, but at this autumn launch, the new Yike flagship can be called a three-dimensional upgrade from multiple angles.

Although the time point of Yike's press conference is that the main focus is on the company's unpredictable prospects, some technology media still expressed emotion while watching - Yike has squeezed out the toothpaste this time!

However, the overcrowded flagship mobile phones really do not occupy much space in the media, whether it is foreign or domestic, because the expectations of Yike's alternative partners were shattered by the unexpected news from UMC, and everyone was discussing it at length.

The future of Yike is only mentioned incidentally with the launch of its new flagship.

What? Lighter and thinner?

What? More performance than last year?

What? Maintaining the lead over competing products?

You should!

You are the head of the three imperial families, isn't this what you should do?

Yike's new flagship appeared in a few pages with a strange and natural atmosphere - Yike is very strong, this is Yike's strength, and then what?

It is worth mentioning that at the end of the press conference, Yu Hong also warmed up a notebook equipped with AMD's new CPU, which is expected to be officially launched by the end of the year.

This small warm-up did not cause any splash. Even when she was interviewed after the press conference, almost all the questions posed had nothing to do with the press conference itself.

"Mr. Yu, has the cooperation between Yike and UMC ended?"

"Why did negotiations between Yike and UMC suddenly break down?"

"Mr. Yu, Yike mobile phones still use ice core chips, what should we do in the future?"

"I heard that it was Yike's harsh requirements to UMC that led to the suspension of cooperation. Mr. Yu, is that true?"

"What does Mr. Yu think of Yike's stock price plummeting today?"

"Does Yike have any other plans for chip manufacturing?"

"Can Yike continue to obtain the temporary license from BIS?"

There was no interview session after Yike's press conference, but many media present could no longer care about so many people and rushed forward to ask about Yike's situation, which also successfully stopped Yu Hong.

She had thought about the questions asked by reporters, but she really didn't expect that there were not even any questions about new products.

Yu Hong calmed down her emotions and gave a positive response: "We have received notice from UMC. Due to various factors, UMC is unable to reach cooperation with Yike."

This is confirmed news, and the CEO of UMC has spoken out today.

"Yike's normal business activities will not be affected. We are still negotiating with a number of potential cooperative companies, and relevant progress will be announced to everyone as soon as possible."

"Mars and Selfy released today have sufficient reserves, and we are optimistic about the future market."

She picked out what she could say and prepared to end the interview completely.

However, the media was still not satisfied with this, and some more pointed questions were asked.

"With ice core restrictions, will Yike end its cooperation with it?"

"Mr. Yu, you didn't answer the question about the temporary license. Does that mean there is a disagreement with BIS?"

"If the temporary license expires and Yike still has not reached cooperation with other fabs, will it withdraw from the US market?"

Ice cores, temporary license, withdraw from US market...

This is also the Yike situation that is increasingly being speculated and analyzed.

Confirming this, the product supply announced at today's Yike press conference will be launched in the American market first, and the remaining European and Asian markets will be officially launched at the end of September.

In previous years, Yike was basically supplied simultaneously in multiple markets around the world, and today's unusual situation does not seem like a positive sign.

Yu Hong wanted to answer some questions, but she knew that she was representing the entire company now and could not give answers easily, so she just waved her hand and that was it for today.

Accompanied by questions and shouts from the other party, the co-founder ended his time in front of the media lens with some difficulty.

Yu Hong's status is high enough, but her response is still not satisfactory.

As soon as the autumn press conference ended, the media published numerous reports analyzing the situation of Yike. Various institutions and analysts on Wall Street were combining various signals to make predictions about Yike, a special giant company.

It is generally believed that Yike will definitely bleed this time.

This kind of bleeding is not only the embarrassment of the core supply being unable to reach cooperation for a while, but also the pursuit of competitors such as Apple, Samsung, and Taiwanese. The former's problem is not unsolvable, but the latter's pursuit will continue to fight for market share.

.

Now, no matter which wafer manufacturing company Yike can reach cooperation with, it will take at least a period of time for running-in, and this running-in time is an opportunity for the opponent to overtake.

The 16nm technology mentioned by Taiwan Journal is its first-generation FinFET process. Although it has not yet been compared with Bingxin’s second-generation FinFET, it has the upper hand in comparison with Bingxin’s first-generation FinFET since its launch.

In other words, although Ice Core has seized the 16nm process, Taiji still has the strength to rebound quickly due to its strong R&D.

Apple has switched to Taiwanese and the cooperation between the two seems to be working well. Qualcomm's Snapdragon 810 last year became the Fire Dragon, but this year's R&D improvements with Taiwanese have also been significantly improved.

To a certain extent, Yike is facing competition from four industry leaders: Apple, Samsung, Qualcomm, and Taiwanese. There are also factors like BIS mixed in, and the pressure is indeed great.

Now there is even news claiming that BIS will not issue a fourth temporary license for Yike, and the current license is only valid until the end of September.

This news has not been confirmed, but it has indeed heightened the concerns of many investors.

Foreign media analyzed it one after another and presented various information that was unknown to be true or false. Domestic media also had a source of quotes and analyzed Yike's situation together.

There are also media from Camp A that have changed their tone in this wave of public opinion, advocating Yike's strong strength and Yike's deep knowledge in the semiconductor industry chain.

For example, "Yike instantly beat Apple and Samsung", "Bingxin has completely taken advantage of Intel and Taiwanese journalists", "Domestic semiconductors have become very mature under the leadership of Bingxin and Yike"...

Such arguments have gained a lot of popularity after adding fuel to the flames.

From August 26th to 31st, within five days after the press conference, almost all public opinions about Yike were mixed information and interpretations. Apart from this, the supply of Yike’s new flagship in the Americas has indeed begun to normal.

Conducted.

On the first day of September, a new reaction finally appeared in the market.

Samsung has quietly adjusted prices of its products in the American market. The original $199 package with operators generally offers a discount of $20, with a price discount of 10%. In the Chinese market, the reduction is even greater, with a maximum reduction of 15%.

This discovery surprised many people.

Samsung is launching a newly named Glory series this time. Although the appearance has not changed much, it is still considered the first model launched in the industry. How come it was released in May and has already started to plummet in just one quarter?

Although Yike’s Mars is out, it must be strong and strong...

Some media asked insiders of the operator and got an answer - Samsung suffered losses last year and has experience this time.

Yike did encounter many problems, but during the validity period of the license, its Mars9 series, which received less media attention, still had better performance.

As long as this Yike mobile phone is on sale for a day, Samsung's slightly inferior products will inevitably be under great sales pressure.

I suffered a loss last year, so this year I will be reduced to a respectful one!

Such news from Samsung has slightly turned the media's attention to the performance of the mobile phone market. However, the situation in the American market does not seem to be affected at all, with orders from operators and Amazon and other channels being relatively hot.

The stock price fell due to the stock price falling, but mobile phone products still maintained the reputation of being the first among the three companies.

On the first day of September, domestic public opinion is still ongoing. In addition to the situation of Yike itself, A, one of the two poles, still maintains its offensive against Y in many fields, and the weakened B is also continuing to create antitrust hot spots.

On the second day of this month, a piece of news from the Yike Department slightly impacted Alibaba’s recent hot stock price.

E-commerce, the leading domestic e-commerce platform, announced that it will conduct multi-dimensional cooperation with Yixin, Douyin, and Mi Tuan to further expand the boundaries of e-commerce.

At the same time, Douyin launched a grayscale test of the platform’s live broadcast.

Yike did not move, but its younger brothers did, which seemed to give the market some room for imagination.

Is it what you imagined?

I don’t know what it is, but Alibaba’s gains in the past few days have come to an abrupt end, and it seems that it has read a fierce counterattack from the Yike Department.

Almost at the same time that Tesco took action, someone photographed and exposed the news from Yike Duiji.

Liu Zonghong, director of the Secretariat of the Yike President Office, appeared at the Duji headquarters and was willing to purchase the shares held by the head of Duji at a premium of 01%.

That's right, it's me Liu Zonghong again!

01% premium!

No leader would give up control in the face of such a humiliating premium.

Liu Zong came in a grand manner and left in a grand manner.

Afterwards, someone revealed that Liu Zonghong was the mastermind behind the idea to get Mr. Fang to return Ali's gift. This made people suddenly realize that Mr. Fang, a CEO who embraces all things, will inevitably have some bad guys with small stomachs around him.

This chapter has been completed!
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