Fang Zhuo publicly stated his position and raised his middle finger in front of the cameras of the global media.
This finger first made the reporters excited, and then everyone, regardless of friend or foe, became emotional. For more than half a year when the ice core was suddenly restricted, Yike kept responding to various requests, but the leader remained silent.
Just recently, first the recording of the call between President Youfang and BIS was leaked, and then he gave several answers to the media in Shanghai, but no matter what, one was in private and the other was informal...
At the Sino-German economic and trade event in Berlin, under the lens of the New York Times, Wall Street Journal, Der Spiegel, Die Welt and other globally influential media, Mr. Fang gave a formal
Attitude.
Yike will continue to cooperate with Bingxin.
Yike is prepared to lose the US market.
Yike and Bingxin will meet the next challenges together.
With almost no need for interviews, you can immediately tell who is ecstatic. Competitors Apple and Samsung in the global smartphone market will be ecstatic, and you can also immediately know who is angry. Washington, which has taken action to restrict Bingxin and Yike, will definitely be furious. As for
Does anyone have mixed feelings…
This may be a little more complicated. Yike's American employees, Bingxin employees, Yike stock holders, Chinese competitors, etc... Facing this unexpected situation, they were not only shocked, but also confused.
Always...you...
You are probably really crazy...
You are probably really right...
Yike is a company whose business is rooted in the global market! It is a company with more than 100 million users in the United States! It is a company whose revenue in the U.S. market accounts for more than 30%!
you you……
Along with this interview, major media outlets reported and interpreted it.
Although Fang Zhuo emphasized that Yike was unwilling to give up the US market and emphasized that "BIS is already formulating a plan to force Yike to withdraw from the U.S. market," the media's immediate reports were about Yike's immediate conflict erupting.
——"The Fall of Yike"!
——"Yike's Tragedy in the American Market"!
——"The Wrestle between Fang Zhuo and Washington"!
——"President Yike announced that he will withdraw from the US market"!
——"Yike's global business suffered a heavy blow, Apple and Samsung became the biggest winners"!
"On October 31, Yike Chairman Fang Zhuo was interviewed in Berlin, claiming that the strategic partnership between Yike and Bingxin would not be shaken by BIS-related bans, which means that Yike may have to give up the US market."
"We believe that Fang Zhuo knows better than anyone else what losses this decision will mean for Yike, but he still insists on going his own way, which is tantamount to disappointing many shareholders and users of Yike."
"The third temporary license obtained by Yike from BIS this year will expire on December 31. After Fang Zhuo publicly announced his decision, BIS and relevant agencies in Washington have not yet responded, and they still cannot confirm the transaction.
The ultimate direction of the confrontation between Technology and regulation, but Nasdaq’s stock price has responded to management’s recklessness with a plunge.”
"As of 4 p.m. Eastern Time on the 31st, which is six hours after Fang Zhuo was interviewed, Yike's market value has evaporated by US$28 billion."
"At the same time, affected by the plunge in Yike's stock price and Fang Zhuo's statement, Chinese concept stocks in the U.S. stock market also plunged across the board, and panic has spread in the relevant markets."
"Fang Zhuo has paid a heavy price for his words and his raised middle finger. It is necessary for him to stop and think about what he is doing."
Bloomberg, which has often praised Fang Zhuo in the past, reported on his decision and criticized him. In addition to the official reports, many reporters and analysts have long criticized Fang Zhuo's unexpected decision on the Internet.
——"A ten-year-old child should know how to choose! One is a company worth 300 billion U.S. dollars, and the other is a company worth less than 30 billion U.S. dollars! Keep it big! Keep it big!"
——"Terrible Mr. Fang, you are really terrible!"
——"Mr. Fang seemed to have broadcast his decision live to the world! Did he inform the board of directors? Oh, I must have gone crazy too. I actually hope that his decision needs to be approved by the board of directors! He will definitely regret it.
Regret!"
——"Fang Zhuo, who built Yike with his own hands, is destroying it with his own hands!"
——"Yike had two knives stuck in his body, one from Washington and one from Fang Zhuo!"
——"What about BIS? Why doesn't anyone at BIS say anything?"
After criticizing Fang Zhuo's decision, some people also thought of another closely related party, Washington's BIS. It was precisely because of its restrictions on Ice Core International that it finally forced Yike to consider withdrawing from the U.S. market. However, it was in the dynamics of the incident.
The latest one has been silent for six hours, which inevitably makes people dissatisfied with its efficiency.
On the contrary, the Securities and Exchange Commission (SEC), another company that has also had a significant presence in the past few months, responded quickly. On the one hand, it asked about the relevant situation of Yike, and on the other hand, it accused BIS of its role in the Yike incident.
Aggressive attitude.
The BSI side was also very depressed, and the office where the impromptu meeting was held was filled with repeated roars.
"How dare you?"
"How dare you!"
how dare you?!
Even though BIS is gradually tightening restrictions on Yike and Bingxin, it is still very surprised and angry at Fang Zhuo's direct action of flipping the table.
Perhaps because he was tired of hearing such roars, someone in the office had to reply: "Fang Zhuo is not here."
So, the roar in the office continued - "Howdarehe?"
How dare he?!
But no matter why he dared, things have indeed happened. Yi Ke and Fang Zhuo seem to have really made plans to withdraw from the US market, even though such a move will definitely cause deep internal injuries.
The impromptu meeting of BIS did not last long, and someone was called over from the White House office to ask about the situation. This kind of fierce conflict was not predicted or promised by BIS's previous reports.
Different from the industry nature of Bingxin International, as a world-renowned technology company, Yike does have broad influence, and its stocks are also held by many institutions and investors in the United States.
BIS initiated restrictions on ice cores, SEC intervened in Yike's investment in GlobalFoundries, and USTR threatened additional tariffs. The main purpose of these was indeed to cut off Yike's connection with ice core and further weaken the competitiveness of Yike's products, but all of a sudden
The situation has escalated to such an unexpected level.
Reports submitted by BIS repeatedly believe that Yike will definitely interrupt its cooperation with Bingxin International within the year, will definitely abide by the relevant restrictions and requirements of BIS, and will definitely protect this important market in the United States.
However, now that Yike has made a decision beyond judgment, a new problem is before us. Is it really necessary to expand it?
Yike wants to leave, but even if it leaves, even if it wants to give up the US market, it can't just let it go.
Otherwise, if this kind of provocation and offense in front of the global media is not punished, firstly, it will not achieve the goal of continuing to weaken the ice core, and secondly, it will not be consistent with each other's strengths and weaknesses.
Using the strong to bully the weak should be punished if necessary. This is the way it should be!
However, if Yike withdraws from the US market, or even withdraws from Nasdaq, subsequent restrictions on it will have to be carried out in other regions of the world, which means further expansion.
As 2016 is approaching, this kind of expansion that may bring about chain reactions is naturally disliked to a certain extent. Even if it is expanded, it will have to wait until the Democratic and Republican sides decide the winner of the election.
An impromptu meeting involving BIS, SEC, economic consultants, semiconductor industry experts, and the director of the White House Office was held for a long time, and the measures finally finalized were still temporarily focused on the two companies Yike and Bingxin.
It is necessary to hit the target accurately, but not to expand too much.
Just as the meeting was about to end, the latest news came. Fang Zhuo, the head of Yike, published an open letter to all Yike employees.
"As you can see, Yike may be facing a challenge that is rare in history."
"Since its founding in 2001, Yike has neither lacked challenges nor lacked decisions under pressure."
"We are very lucky that we have not been defeated by the challenges and difficulties in the past fifteen years. Instead, we have grown faster and larger, and now we have become a well-known brand with a global reputation."
"Time flies. In the past fifteen years alone, countless companies have grown silently and died silently."
"Sometimes, I feel that a company may not need to pursue a long-term existence, as long as it lives for a few moments, it is already valuable enough."
"Yike has launched many products that have been loved by consumers over the years, but when I look back on the past now, the first moment that comes to mind is when I recommended the first-generation Mars to everyone on stage."
"At that time, mobile phone companies such as Nokia, Motorola, Sony Ericsson, and Samsung dominated the global mobile phone market. No one was optimistic about our entry into this fiercely competitive Red Ocean field."
"However, Mars successfully ushered in a new era of smartphones around the world. Instead, the mobile phone businesses of Nokia, Motorola, Sony Ericsson and other companies died."
"With the development of smartphones, Yike is increasingly recognized by the global market and loved by consumers. Every year, we do our best to launch the best products within our capabilities."
"However, the excitement of standing on the stage and recommending Mars to everyone for the first time never came back. It was not until last year that I once again experienced the most exciting moment."
“The Mars8 we launched has achieved amazing success and widespread recognition!”
"As I write this open letter, I can't help but smile when I recall these two moments, and my heart is full of joy."
"Thank you all, thank you all for your joint efforts. Without you, these two moments would not have been born."
"But I still have to recall carefully. In fifteen years, won't there be any moments that can compare with these two moments?"
"It doesn't seem like it, but it seems like it's going to happen again."
"If a company is destined to live only a few moments, then I am convinced that this moment is such a moment - to meet a rare challenge in history!"
"We rise to the challenge because we cannot remain indifferent to unfair and unjust treatment!"
"We rise to the challenge because we firmly believe in our right to pursue reasonable development!"
"We accept the challenge because we not only need Yike's physical strength, but also value his spiritual enrichment!"
"——Maintain progress and use science and technology for good."
"Just like we have done for the past fifteen years, continue to make progress and continue to use technology for good."
"An exciting moment that I am sure I will recall often in the future has arrived."
"No matter how it ends, when I, when we choose to let Yike have a vivid moment and meet a rare challenge in history, it is already good."
"Next, we just have to make it better."
"Attention, I must also remind everyone that maybe we can't get better even if we try our best, and in the end we can only drop from the world's number one to an ordinary first-class manufacturer."
"But, I have made a decision."
"Please come with me."
“When we meet on a narrow road, the brave one wins.”
This is an open letter to the employees of Yike, and it is the tone of Chairman Yike’s appeal to the employees. However, such an open letter will undoubtedly not be only for internal users of the company.
At the very least, those in the White House office have seen and further felt the determination from Fang Zhuo for the first time.
"How was it?" Ferrante, who presided over the meeting, asked when he saw that no one spoke after everyone had finished reading.
"Mr. Fang, ahem, Fang Zhuo..." Aldini from BIS had to admit, "he is indeed different."
"Otherwise, how can we say that he is the best CEO on this earth?" Ferrante nodded, changed the topic, and said with a bit of sarcasm, "In this case, let's fulfill his heroic moment as soon as possible."
The interim meeting on the Yike incident is over. Other institutions still need to consider specific targeted measures. However, the SEC has urgently issued a formal inquiry letter again, requiring Yike to actively cooperate and coordinate the supervision of abnormal stock price fluctuations.
However, the SEC's actions hardly caused any splash. Everyone paid attention to Mr. Fang's interview and saw the forwarded open letter, and the enthusiasm for discussing Yike's future became even higher.
What kind of future will Yike face?
When will it exit the US market?
Will Nasdaq be delisted?
Is there any room for recovery?
While the media are reporting and analyzing one after another and the public is paying close attention, the people who can really participate in the future of Yike have quietly arrived in Berlin and met Fang Zhuo himself.
"Mr. Fang, I think you are really crazy!" This was the first sentence Larry, the head of Google, complained when he saw Fang Zhuo. He never expected that Yi Ke would make such a decision.
In other words, I simply didn’t expect Mr. Fang to be so tough.
"Really? I don't think so." Fang Zhuo said with a smile, "Do I have to follow your expectations to be considered not crazy? Is there such a truth in the world?"
"Although I don't want to say this, I must tell you that Yike will only fail in this way." Larry had a cold face and did not shake the hand that Mr. Fang extended.
"Yike has received approval from Germany and plans to acquire a local map company." Fang Zhuo took back his hand without hesitation and suddenly talked about an unrelated topic.
Larry suddenly turned his head, stared at the head of Yike, and murmured after a moment: "You are a madman..."
This chapter has been completed!