Fang Zhuo is a very sincere person.
So, when faced with the reporter’s somewhat indignant remarks, he felt speechless for a moment.
The most typical and famous example of this kind of thing is Didi.
Since its establishment, it has spent money on subsidies to open up the market, and has suffered losses of tens of billions for several consecutive years. Once it successfully occupied the market, it began to target users.
Will wool appear on cows?
No, it only occurs in sheep.
This understanding is not complicated, and even reporters who have not experienced various subsidy wars in later generations can know it.
Fang Zhuo decided to drink water to calm down.
dedition
Reporter Song Qianxi’s eyes were intense.
errors
Fang Zhuo drank three sips of water in a row. Looking at the appearance of the two people in front of him, he couldn't help but smile.
“I understand what reporter Song means. As the largest enterprise in the field of online registration, Registration.com should naturally assume social responsibilities because it involves the patient group.”
“But, now I have to say something wrong. It is not my original intention to provide subsidies. If I could, I would not choose this kind of competition.”
“I don’t need to explain the importance of Shencheng to the registration network, right?”
“Internet medical treatment is close to home, and it is a powerful medicine. It quickly attracted the attention of users with subsidies that exceeded my expectations.”
“I have to follow, otherwise, today, three months later, you won’t be able to see our registration website in Shencheng, and I won’t be interviewed in this office. I’m afraid I would have returned to Lin’an in despair.”
“It is precisely because I know the power of subsidies that I have to fight, resolutely fight, and fight hard.”
“This is a matter of life and death for the enterprise. In this case, are you asking me to think about the industry and market order? Is it too much to impose on others?”
Fang Zhuo’s words were extremely sincere.
He was indeed the one who responded to the challenge, and it was precisely after seeing various cases in later generations that he felt that he had to turn his back on customers and take the initiative in this competition.
Whether it is subsidies, medical discussions or publicity, we must take the initiative.
Song Qianxi fell into silence.
“First of all, we should be able to reach a consensus on this point. If possible, reporter Song should also interview Mr. Chen Xingchen of Internet Medical.”
Fang Zhuo paused and said with a smile: "I still admire him for being able to think of and use subsidies as a competitive method."
"Even so, the situation is not under his control, is it?" Song Qianxi asked.
"Competition is not about fighting if he wants to fight, or not fighting if he doesn't want to fight. I think these three months are the embodiment of the company's strategy of 'having to fight' and 'resolutely fighting'." Fang Zhuo threatened firmly, "The team is stationed in the capital.
When you start to get a feel for the market situation, it's like 'hit big, hit big'."
Song Qianxi accepted the letter and jotted down a few strokes.
“Back to the price subsidies and market development you just mentioned, it’s unclear whether the final result will be beneficial, but from our observations, it has a huge motivating effect on cultivating users’ usage habits.”
"Let me give you a simple example. Before the price subsidy, the online registration of tertiary hospitals was nearly full. That is to say, patients will use as many number sources as we release. But this is not the case for tertiary hospitals. It only has
Half or even less usage.”
“After the price subsidy, the utilization rate of triple-B hospitals increased rapidly, and users who used traditional registration began to try online registration.”
“This kind of trial use itself has a huge publicity effect and will promote the development of our industry.”
“It can be said that if this kind of subsidy war continues, no matter which company is left in the end, it will get a far better market than before.”
Fang Zhuo smiled and said: “As for what you said about companies subsidizing themselves from fees, I think it’s okay as long as it’s within the framework of legal policies.”
Song Qianxi frowned slightly.
Fang Zhuo meaningfully emphasized: "As a socially responsible enterprise, Guahao.com will definitely act within the framework of legal policies."
Song Qianxi thinks this is nonsense, can it still be illegal?
She was still a little dissatisfied, but she had spent a lot of time on this issue. She nodded and changed the subject: "Is Guahao.com optimistic about the final outcome of this competition?"
“Relatively optimistic, online registration is the traffic entrance for online medical treatment. I believe that the times will develop rapidly, and companies in this industry have a very bright future.” Fang Zhuo spoke with relative optimism in an absolute tone.
The interview continues.
CCTV Finance plans to do a series of reports this time, and the reporter still wants to ask a lot of questions.
At four o'clock in the afternoon, administrative assistant Yuan Zhen drove Fang Zhuo's mother, Zhao Shumei, to the company. There was a small interruption in the interview that was not over yet.
“Mom, you’re here, wait a minute, I have an interview here.” Fang Zhuo saw his mother entering the office and quickly got up to make arrangements.
Zhao Shumei has recently been dazzled by the CCTV program "Win in China" and many media reports. Now she saw reporters and cameras with her own eyes, and she was a little confused: "Are they really reporters?"
Song Qianxi found it very funny and pointed to the press card hanging around her neck: "If it's fake, I'll give it to you, Song Qianxi from CCTV Financial Channel, hello, aunt, do you mind if I ask you two questions."
"Mind." Zhao Shumei said concisely and directly turned around and walked out, "You interview and you talk."
She left so decisively that the cameras didn’t even have time to follow her.
There are only three people left in the office again.
"Well, my mother has a cheerful personality. She arrived in Shanghai yesterday." Fang Zhuo explained, "She has been too busy recently and has no time to spend with her family. I want to take her shopping tonight."
He went on to say: "Reporter Song has come all the way, and tonight our HR Director Su Wei will express her feelings. She is also a director of our company, and a lot of work is done by her."
Song Qianxi didn’t hesitate too much and agreed. This kind of meal was relatively common, and she happened to have a lot of questions to ask.
The interview lasted for half an hour and then came to an end. Song Qianxi had talked a lot today, and she felt that it would not take up too much of her mother-son reunion time.
Fang Zhuo escorted the reporters out all the way, and Su Wei took over the reception work.
When I returned to the office, my mother, Zhao Shumei, was already sitting on the boss's chair.
“Mom, what are your instructions?” Fang Zhuo laughed out loud as he watched his mother turning her chair and looking left and right.
Zhao Shumei retracted her hand from touching the document, shook her head and said, "Magnificent!"
“Is he more impressive than the general manager in your unit?” Fang Zhuo made a pot of tea.
"That's for sure. Isn't this the CEO's office?" Zhao Shumei took the document, sat upright, and simulated the scene of her son signing in her imagination.
"It depends on the name. Tomorrow I will ask someone to change my room into the general manager's office." Fang Zhuo put the cup in front of his mother and said, "I asked Yuan Zhen. There was nothing wrong with the physical examination yesterday and today. I'll look back.
You do another in-depth examination."
Zhao Shumei said with strong dissatisfaction: "Why do you expect your mother to be sick? It's just a physical examination. It's clear that there is no problem, so what kind of in-depth treatment is needed! Is your company making money? I asked Yuan Zhen, don't look at you
The excitement this company makes is all spent on money!"
Fang Zhuo took a sip of tea and said cheerfully: "Yes, yes, it's money. As a fair and just CEO, your son must reimburse the examination fee for his own mother today for her own benefit."
“I don’t bear this charge. When your company makes money, I will do some in-depth inspection.” Zhao Shumei said, half encouraging her son.
Fang Zhuo thought for a moment, put down his teacup, and suggested: "Mom, the company next door belongs to me too, and there is a president's office over there. I'll take you to sit there."
“Huh? There is another company?” Zhao Shumei didn’t know and asked in surprise, “Why do you have so many companies?”
“I like offices with different decoration styles.” Fang Zhuo is always happy when he meets his biological mother.
Zhao Shumei knew that Daer was joking, so she stood up and said, "Let's go, I'm going to see President Fangda's different styles."
…
CCTV Financial Channel reporter Song Qianxi did not stay in Shanghai for too long. She immediately returned to the capital after interviewing Fang Zhuo, the president of the registration website, and then took a look at the hospital's subsidy status.
Song Qianxi did not mention one thing to Fang Zhuo during the interview. She first interviewed Chen Xing in Beijing and then went to Shanghai. As for Yangcheng in the south, another colleague went there.
“Reporter Song, how was this mission? Is there anything exciting?”
At work during the day, a colleague passed by Song Qianxi’s work station with a cup of tea and asked something casual with a smile.
"It's quite common. I feel that emerging industries have a common problem of insufficient supervision." Song Qianxi answered while sorting out the information, "The bosses of both companies were interviewed for a day. The one from Shanghai, Fang Zhuo, was more sincere, and I felt that
It’s relatively high-level.”
She recalled the interview and continued: "As for Chen Xing in Beijing, I feel that he may be a little impatient. Three months of subsidy competition has brought too much pressure."
“When I interviewed Chen Xing, he couldn’t help but smoke. Fang Zhuo was so polite and could talk about subsidies and the future.”
The colleague smiled and said: "After all, he is the founder. Both the North and South families are learning from him. It is normal to have good skills. Don't forget that "Win in China" ended last month. The level is obviously higher than other players. It's easy.
Take away tens of millions."
Song Qianxi stopped writing, thought for a while and then said: "He said that he is about to get the second round of financing from Sequoia, and the next price subsidy will be in the capital. Do you think this is credible?"
“Didn’t you say he was sincere?” the colleague asked curiously.
Song Qianxi shook her head: "You can't take the sincerity of a businessman too seriously."
“Then just ‘cite’ it in the report. We will use a neutral tone and leave the news to others to judge.” A colleague suggested.
Song Qianxi thought about it for a moment and nodded.
Taili plans to do a series of reports on the Internet. The subsidy price war for online pre-diagnosis is undoubtedly the most eye-catching thing in recent times, so it is a good starting point.
Song Qianxi carefully organized the interview materials and first submitted a textual content to the editor-in-chief for review. This was for the use of the print media. As for the camera content, she had to slowly cut it out with her colleagues.
…
In mid-September, just when Internet Healthcare was about to finalize its first round of financing with IDG Capital, Chen Xing saw reports from financial media on the industry subsidy price war. There was so much content that it was divided into three pages.
Chen Xing turned directly to the page of the interview registration website and saw Fang Zhuo's description of subsidies and the industry.
“Made, I just want to give subsidies a try!”
“It’s you who made the subsidy so big!”
“You still say it’s so aggrieved! If you don’t improve or upgrade, how can it be so big!”
Chen Xing was so angry that he slammed the table, but thinking about the other party's words about starting a subsidy war in the capital, he couldn't help but feel a little bit of fear.
It can’t be burned...it can’t be burned...
This is really not money when it is burned!
If there was another chance, and if he knew that guy Fang Zhuo had such a violent reaction, he would never start a subsidy war, but would find another way.
However, it was too late to regret it, and the money was forced to be spent.
Internet medical care has cost more than 10 million in nearly four months!
The guy from Shencheng is even more ruthless. He will also spend at least 20 million to do it with Yangcheng!
Chen Xing looked at the newspaper, thinking about IDG's proposal, and decided to go along with the situation and agree to the other party's proposal to broker a truce. What's the point of continuing like this?
It’s purely about giving money to patients...
Chen Xing crumpled the newspaper into a ball and made up his mind to dial the number to IDG.
…
Just as the competition in Shencheng is ushering in changes, Yangcheng Medical Online has quietly withdrawn from the business competition and ceded the capital of Guangdong Province.
Liang Min got the news that the registration website was preparing to enter Pengcheng, its base camp.
This is so frustrating!
Yangcheng was already struggling, but now he is looked down upon by the opponent and is weak, so he wants to come over and ride on his face!
What can be done?
We can only shrink the front line and strengthen defense.
Liang Min has quietly completed the first round of financing, but I heard that the other party is going to conduct a second round, so there is no shortage of money.
Furthermore, because of this subsidy war, the funds for the first round of financing are not ideal enough, and if we continue to fight head-on, we will really die on the battlefield.
Liang Min now feels that Fang Zhuo's previous move to reduce the subsidy was not merciful at all. He wanted to let himself die of chronic blood loss!
Indecisiveness leads to disaster.
Medical online was disconnected first!
Though you work hard, God will not let you down. If you lie on the firewood and taste the courage, three thousand Yue Jia can swallow Wu!
It’s not the final moment yet. Business in other cities in Guangdong Province is progressing well, and teams from the Pearl River Delta have also settled in. There will be head-to-head confrontations in the future.
…
September 19th.
Fang Zhuo, who was in charge of Shencheng, received two good news: Chen Xing sued for peace and Liang Min was defeated.
He finally breathed a long sigh of relief.
The registration network no longer has to bleed and endure!
Those two companies did not stick to their original strategies and chose to end their efforts in the face of the daunting approach of subsidy competition.
Fang Zhuo lamented to Yu Hong who returned from Yangcheng: "I will write a memoir in the future, and I must write a sentence in one of the chapters - the subsidy war is really not a toy."
Yu Hong smiled and said nothing, but the next moment she stopped smiling because of the boss's words.
“Since they can’t bear the pressure, then get ready.”
“Winter is coming.”
This chapter has been completed!