Take a dip.
In the conference room.
"How's it going? Are the sales figures for the first day out?"
The man sitting at the head of the table crossed his fingers and put them on the table.
"It's been calculated."
An employee at the bottom stood up and looked at the report in his hand: "In the first 24 hours of the game's release, our new game sold a total of 52,170 copies, 4.3% higher than the expected 50,000 copies."
"very good."
The man's tense expression gradually relaxed: "We have invested nearly 300 million in this game, and we expect to pay back the money in two months. Now it seems that one month is enough."
"It's mainly because of the good work done by the Publicity and Development Department that we were able to achieve such results on the first day." Another person followed closely.
“If we do a good job in publishing, it’s because your production department’s standards are high enough. Otherwise, no matter how good the game is, it won’t be enough.”
"That is, thanks to everyone's unity and cooperation this time, such a feat was achieved."
Everyone in the office spoke one after another and complimented each other.
The originally tense atmosphere became much livelier because of this news, and everyone had a smile on their face.
Payback in one month is not too fast in the entire stand-alone industry.
But their investment in this game is larger than that of ordinary games, and the payback cycle is inherently longer.
Sometimes you may not even get your money back.
So this news is undoubtedly a shot in the arm for them.
"By the way, what about the situation in Huanhai? Have you investigated it?"
The man sitting in the first place spoke again.
Everyone else's expressions froze when they heard this, and they looked at the employee again.
As Changyou's mortal enemy, news about Huanhai is naturally very important.
The reason why they released it early this time was to catch Huanhai off guard.
After all, this is related to their company's stock price.
As the first battle for capital, it must be fought beautifully.
Only in this way can shareholders know the strength of Changyou.
By then, you will be able to get more capital injections, so why worry about not having the money to capture the market?
"It's like this. I've already done some research. Although the new games from Huanhai are of high quality, there are too many competing products in the FPS game market recently, and the response doesn't seem to be very good."
The employee quickly replied.
As soon as these words came out, everyone present's eyes lit up.
"Okay! I just said that the FPS market is too competitive and continuing to do it will only lead to a dead end."
"If you are blindly conservative and don't know how to adapt, you will only be eliminated by the market."
"This time Huanhai has really entrusted them with a big job. Although it is the field they are best at, the people working underneath are not very good at it."
"Indeed, I heard that several of them got there through connections, and there have been problems with the internal structure for a long time."
Their words were full of disdain for Huanhai.
In the past, Huanhai might have been able to compete with them for the market.
but now.
It's no longer a cause for concern.
At least it won't change much until they restructure and make changes.
"That. Director."
At this time, the reporting employee's voice sounded again.
"In addition to our two companies, there is actually a new game worth noting this time. Sales from yesterday to now have exceeded 10 million."
Is there another one?
Everyone was stunned when they heard this.
You must know that they are the only two major companies that released new games at the beginning of the year, and the others are basically still under development.
Except them.
Is there anyone out there who can achieve a score of 10 million on the first day?
"Which company's game is it?" the director asked.
"Sekiro: Shadows Die Twice by Prehistoric Studio." The employee answered truthfully.
"It's actually them?"
Others couldn't help but be surprised.
They all have some familiarity with this studio, which has grown rapidly since last year.
Especially the VR games and movies at the beginning of this year, even when they look at them, they are jealous.
What virtues and abilities does his small studio have?
Actually made a movie that grossed over 100 million in its first week?
certainly.
Jealousy is one thing.
But it does not prevent them from judging the situation.
If Huanhai's downfall is due to internal structural and strategic issues, then Honghuang undoubtedly contributed to lighting this fuse.
Because as far as they know.
Since last year, most of Honghuang’s games have been released in Huanhai, and they have become extremely popular.
Invisibly, many players who were supposed to play Huanhai Games were diverted away.
If this wasn't a coincidence, it would be a bit intriguing.
Maybe it can be a big help for them to defeat Huanhai.
As for whether they will lose to Honghuang in this competition, they are not worried at all.
Because the publicity resources they have and the reputation they have accumulated for more than ten years are not comparable to that of a small studio.
Besides, their games are not much different.
"boom!"
Suddenly, the conference room door was pushed open violently.
A figure holding a report hurried in from outside.
"Director! Something big has happened! Our new game sales have been surpassed by that of Prehistoric!"
"Exceeded?"
Inside Honghuang Studio.
Chen Lin looked at Old Song in front of him in surprise.
"Yes, when we counted the 24-hour sales at noon today, there was still a gap of several thousand copies. But two hours later, the sales volume suddenly exceeded it."
Lao Song said in disbelief.
Just as Changyou’s senior management thought.
No matter in terms of publicity resources or reputation, they are currently unable to compare with Changyou's more than ten years of heritage.
Don't say anything else.
Just the carpet bombing and hot search terms of Changyou during this period have already made most players aware of their game.
In this case, they should be at a disadvantage in the first few weeks of the game's launch.
But the reality is exactly the opposite.
In just over a day, their sales directly surpassed Changyou's, and they were further and further ahead.
Now it has reached the level of 60,000 copies!
After deducting the platform share, almost 10 million was recorded!
If this momentum continues, it will only take a few days to get back the money.
After all, their publicity investment is not as exaggerated as Changyou’s.
"It seems that my guess is correct. This year's game market has begun to develop faster, and its compatibility is much greater than before."
Chen Lin was surprised by this result for a moment, then lowered his head and pondered.
"Indeed, I can feel that the daily sales of the previous games have begun to increase." Lao Song nodded.
"This is a good thing, it shows that players are more willing to spend money to buy games and play them."
"Then what should we do next? Increase publicity?"
"Plus! Now that you've made money, you don't have to be reluctant to spend it. By the way, you can also promote the previous games."
In the past, because they didn't have much money when they started, they tried to save as much as possible in their promotions.
Nowadays, with the support of the movie box office, it is natural that we cannot save money on this aspect, and we still need to promote it.
So very quickly.
A large number of advertisements for "Sekiro" and several prehistoric games began to appear on the Internet, and I even bought two of them after the hot search.
#菜狗:die twice#
#Have you struck iron today?#
(End of chapter)
This chapter has been completed!